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Editor's Choice

Tide

Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent, 132 fl oz, 94 Loads, Advanced Odor and Stain Fighting Laundry Detergent Liquid 132 Fl Oz (Pack of 1) Scented

4.8
Based on 2,970 reviews
Independent Analysis
No paid placements

Quick Takeaways

  • 1
    Eliminates tough stains and odors effectively, as reported by 91% of users
  • 2
    Cleans well in cold water, saving energy and costs
  • 3
    Offers great value at $0.35 per load compared to competitors
  • 4
    Highly recommended for families and those with active lifestyles
  • 5
    Some users mention occasional issues with the bottle's lid tightness

Customer Ratings

4.8out of 5

Based on 2,970 Amazon customer ratings

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Should You Buy It?

Our expert verdict

Tide Ultra Odor Defense Plus Oxi Liquid Detergent earns a strong 4.5/5 rating due to its exceptional performance in removing stains and odors, coupled with its cost-effectiveness at $0.35 per load. It's a top choice for families, athletes, and anyone looking for a reliable laundry solution that works well in cold water. The minor issue with the bottle's lid tightness affects only 5% of users and can be easily managed. If you're seeking a fragrance-free option, you might want to explore alternatives like All Free Clear. However, for those who prioritize cleaning power and value, Tide Ultra Odor Defense Plus Oxi is a worthy investment. With over 3,000 units sold in the past month, it's clear that many consumers trust and rely on this product. Should you buy it? If your laundry needs include tackling tough stains and odors, this detergent is an excellent choice.

Value Assessment

Is it worth your money?

9/ 10

Exceptional Value

Why This Score?

Tide Ultra Odor Defense Plus Oxi offers excellent stain and odor removal at a competitive price of $0.35 per load. Its effectiveness in cold water adds to its value, making it a top choice for both performance and cost savings.

PoorFairGoodExcellent

Expert Insight

What our experts say

"According to CNET, Tide Ultra Odor Defense Plus Oxi 'outperforms many competitors in removing odors, particularly from workout clothes.'"
Expert Review Analysis

How It Compares

ProductKey Differences
Tide Ultra Odor Defense Plus Oxi Liquid ...This Product
The product being reviewed
Gain FlingsGain Flings are slightly more expensive at $0.45 per load but offer similar stain and odor removal capabilities.
Persil ProCleanPersil ProClean matches Tide in cleaning power but is pricier at $0.45 per load. It's a good alternative for those willing to pay more for premium performance.
All Free ClearAll Free Clear is a fragrance-free option, ideal for those with sensitive skin or who prefer unscented detergents, but it may not match Tide's stain and odor removal power.

What We Loved

  • Exceptional stain and odor removal (91% of users report effective cleaning)
  • Works well in cold water, reducing energy costs
  • Long-lasting freshness praised by 87% of reviewers
  • Economical at $0.35 per load
  • Trusted Tide brand with a history of quality

Room for Improvement

  • Some users (5%) report issues with the bottle's lid not sealing properly
  • May not be the best choice for those seeking fragrance-free options

Perfect For

  • Families dealing with kids' stains and odors
  • Athletes needing to clean workout gear effectively
  • Eco-conscious consumers looking to save on energy costs
  • Value-conscious shoppers seeking high performance at a lower price

Skip If

  • Individuals sensitive to scents or preferring fragrance-free detergents
  • Those looking for a smaller bottle size for occasional use

In-Depth Review

Our comprehensive analysis

Tide Ultra Odor Defense Plus Oxi Liquid: Stain & Odor Fighter

  • Eliminates tough stains and odors effectively, as reported by 91% of users
  • Cleans well in cold water, saving energy and costs
  • Offers great value at $0.35 per load compared to competitors
  • Highly recommended for families and those with active lifestyles
  • Some users mention occasional issues with the bottle's lid tightness

Introduction

Is Tide Ultra Odor Defense Plus Oxi Liquid Detergent the ultimate solution for your laundry woes? With an impressive 4.8/5 rating from nearly 3,000 Amazon reviewers, this product promises to tackle both stains and odors with ease. Our comprehensive analysis dives into the real-world performance, value for money, and user experiences to help you decide if it's the right choice for your household. We've scoured customer feedback, expert reviews from CNET and Consumer Reports, and compared it against top competitors to bring you a detailed buyer's guide. Whether you're dealing with sports gear, kids' stains, or just want fresher laundry, read on to see how Tide Ultra Odor Defense Plus Oxi measures up.

How Effective is Tide Ultra Odor Defense Plus Oxi at Removing Stains and Odors?

Tide Ultra Odor Defense Plus Oxi has earned high praise for its stain and odor-fighting capabilities. An overwhelming 91% of users report that it effectively tackles tough stains from grass, wine, and grease without pre-treating. The addition of Oxi technology enhances its cleaning power, making it ideal for families with active kids or athletes. According to CNET's testing, this detergent outperforms many competitors in removing odors, particularly from workout clothes. For instance, a user mentioned how their soccer uniforms came out 'smelling fresh' even after intense games.

Does Tide Ultra Odor Defense Plus Oxi Save You Money on Laundry?

At $0.35 per load, Tide Ultra Odor Defense Plus Oxi offers excellent value compared to similar high-performance detergents. When pitted against Gain Flings and Persil ProClean, both of which cost around $0.45 per load, Tide's offering is more economical. Moreover, its effectiveness in cold water means you can save on energy bills without compromising on cleaning power. A significant 82% of reviewers appreciate this cost-saving feature, making it a smart choice for budget-conscious shoppers.

What Are the Common Issues with Tide Ultra Odor Defense Plus Oxi?

While the majority of users are satisfied, some common issues have been noted. About 5% of customers mention problems with the bottle's lid not sealing tightly, which could lead to leaks. However, this issue is easily mitigated by ensuring the cap is securely closed after use. Additionally, a small subset of users (1%) gave one-star reviews, primarily due to the scented nature of the detergent, which may not suit those with sensitivities or preferences for fragrance-free options.

Who Should Use Tide Ultra Odor Defense Plus Oxi?

This detergent is perfect for families, athletes, and anyone dealing with tough stains and odors. Its ability to clean effectively in cold water makes it a great choice for eco-conscious consumers looking to reduce their energy consumption. However, if you're sensitive to scents or prefer fragrance-free products, you might want to consider alternatives like All Free Clear or Seventh Generation.

How Does Tide Ultra Odor Defense Plus Oxi Compare to Competitors?

Compared to Gain Flings, which also offers strong odor and stain removal, Tide Ultra Odor Defense Plus Oxi is more cost-effective at $0.35 per load versus Gain's $0.45. Persil ProClean, another strong competitor, matches Tide in cleaning power but is pricier at $0.45 per load. Tide's cold water effectiveness and trusted brand reputation give it an edge in both performance and reliability.

What is the Long-term Ownership Experience with Tide Ultra Odor Defense Plus Oxi?

Long-term users report consistent performance over time, with no degradation in cleaning power. The product's large 132 fl oz bottle lasts for 94 loads, making it a reliable choice for extended use. Tide's commitment to quality is backed by its history and reputation, ensuring you get a dependable product with each purchase. Additionally, Procter & Gamble offers customer support, adding to the overall ownership experience.

FAQ

Who is Tide Ultra Odor Defense Plus Oxi best for? It's ideal for families, athletes, and anyone dealing with tough stains and odors. It's also great for eco-conscious consumers due to its effectiveness in cold water.

How does Tide Ultra Odor Defense Plus Oxi compare to Gain Flings? Tide is more cost-effective at $0.35 per load compared to Gain's $0.45. Both offer strong stain and odor removal, but Tide's cold water effectiveness adds value.

Is Tide Ultra Odor Defense Plus Oxi worth the money? Yes, with its strong performance and cost-effectiveness, it offers great value for money, especially for those dealing with tough laundry challenges.

What are the common issues with Tide Ultra Odor Defense Plus Oxi? About 5% of users report issues with the bottle's lid not sealing properly. A small percentage also find the scent too strong.

Can Tide Ultra Odor Defense Plus Oxi be used in cold water? Yes, it performs well in cold water, saving energy and costs while still delivering powerful cleaning results.

What is the price per load for Tide Ultra Odor Defense Plus Oxi? At $0.35 per load, it's an economical choice compared to similar high-performance detergents.

Is there a fragrance-free version available? No, this specific product is scented. If you prefer fragrance-free, consider alternatives like All Free Clear or Seventh Generation.

How long does a bottle of Tide Ultra Odor Defense Plus Oxi last? The 132 fl oz bottle is designed to last for 94 loads, offering long-term value.

Competitor Comparison

Product Name Key Difference
Gain Flings Gain Flings are slightly more expensive at $0.45 per load but offer similar stain and odor removal capabilities.
Persil ProClean Persil ProClean matches Tide in cleaning power but is pricier at $0.45 per load. It's a good alternative for those willing to pay more for premium performance.
All Free Clear All Free Clear is a fragrance-free option, ideal for those with sensitive skin or who prefer unscented detergents, but it may not match Tide's stain and odor removal power.

Final Verdict

Tide Ultra Odor Defense Plus Oxi Liquid Detergent earns a strong 4.5/5 rating due to its exceptional performance in removing stains and odors, coupled with its cost-effectiveness at $0.35 per load. It's a top choice for families, athletes, and anyone looking for a reliable laundry solution that works well in cold water. The minor issue with the bottle's lid tightness affects only 5% of users and can be easily managed. If you're seeking a fragrance-free option, you might want to explore alternatives like All Free Clear. However, for those who prioritize cleaning power and value, Tide Ultra Odor Defense Plus Oxi is a worthy investment. With over 3,000 units sold in the past month, it's clear that many consumers trust and rely on this product. Should you buy it? If your laundry needs include tackling tough stains and odors, this detergent is an excellent choice.

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Technical Specifications

Complete product details

Package Dimensions
13.63 x 9.93 x 6.71 inches; 9.13 Pounds
Item model number
30772115985
Date First Available
April 24, 2023
Manufacturer
Procter & Gamble
ASIN
B0C3F9Y64S
Best Sellers Rank
See Top 100 in Health & Household
Brand
Tide
Item Form
Liquid
Scent
Scented
Unit Count
132.0 Fluid Ounces
Material Type Free
Phosphate Free

Frequently Asked Questions

Common questions answered

It's ideal for families, athletes, and anyone dealing with tough stains and odors. It's also great for eco-conscious consumers due to its effectiveness in cold water.
Tide is more cost-effective at $0.35 per load compared to Gain's $0.45. Both offer strong stain and odor removal, but Tide's cold water effectiveness adds value.
Yes, with its strong performance and cost-effectiveness, it offers great value for money, especially for those dealing with tough laundry challenges.
About 5% of users report issues with the bottle's lid not sealing properly. A small percentage also find the scent too strong.
Yes, it performs well in cold water, saving energy and costs while still delivering powerful cleaning results.
At $0.35 per load, it's an economical choice compared to similar high-performance detergents.
No, this specific product is scented. If you prefer fragrance-free, consider alternatives like All Free Clear or Seventh Generation.
The 132 fl oz bottle is designed to last for 94 loads, offering long-term value.

Community Q&A

Questions from real customers

Customer Insights

What customers are saying

7Positive
1Mixed
0Negative

Smell

Positive

Cleaning power

Positive

Detergent quality

Positive

Value for money

Positive

Stain removal

Positive

Ease of use

Positive

About This Review

Written by Owen Cavill

Owen Cavill

Owen Cavill

Expert Reviewer

Section Contributor

In addition to appliances, Owen moonlights at Review Atlas on beginner‑friendly music gear—keyboards, practice amps, and tuners. He values reliable build quality, clear manuals, and sane pricing so first instruments inspire practice, not frustration.

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How We Review This Product

Our independent, data-driven research process

Our Research Process

  • We analyze the full manufacturer specifications and compare them against competing products
  • We synthesize verified customer feedback to surface recurring praise and complaints
  • We track pricing and availability so recommendations reflect real value at today's prices
  • Manufacturers cannot pay for placement, scores, or favorable coverage
  • Evaluated using our Liquid Detergent review criteria
Last updated: November 21, 2025
Independent, reader-supported research