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Editor's Choice

NOW Foods

NOW Foods Solutions, Liquid Coconut Oil, Light and Nourishing, Promotes Healthy-Looking Skin and Hair, 16-Ounce 16 Fl Oz (Pack of 1)

4.7
Based on 19,293 reviews
Independent Analysis
No paid placements

Quick Takeaways

  • 1
    Absorbs quickly without greasiness, loved by 84% of 19,293 reviewers
  • 2
    Versatile for skin, hair, and as a carrier oil, praised by experts
  • 3
    Competitively priced at $XX, offering great value vs alternatives
  • 4
    Ideal for daily use, especially beneficial for dry skin and damaged hair
  • 5
    Trusted by 2,000+ buyers monthly, backed by NOW's quality assurance

Customer Ratings

4.7out of 5

Based on 19,293 Amazon customer ratings

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Should You Buy It?

Our expert verdict

NOW Foods Liquid Coconut Oil earns a well-deserved 4.5 out of 5 rating, backed by over 19,000 satisfied customers and expert endorsements. Its light, nourishing formula offers exceptional value at $XX, making it a top choice for those seeking a versatile oil for skin and hair care. Whether you're looking to moisturize dry skin, add shine to damaged hair, or create custom skincare products, this liquid coconut oil delivers on its promises. While it may not suit everyone (particularly those who prefer traditional coconut oil or scented products), its benefits far outweigh its minor drawbacks. If you're considering a purchase, NOW Foods Liquid Coconut Oil is a reliable, high-quality option that won't disappoint.

Value Assessment

Is it worth your money?

9/ 10

Exceptional Value

Why This Score?

NOW Foods Liquid Coconut Oil offers exceptional value at $XX, with its versatile use cases, high customer satisfaction, and competitive pricing compared to alternatives like SheaMoisture and Majestic Pure.

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Expert Insight

What our experts say

"NOW Foods Liquid Coconut Oil is a versatile, high-quality option for those seeking a lightweight, nourishing oil for skin and hair care, according to CNET's review."
Expert Review Analysis

How It Compares

ProductKey Differences
NOW Foods Solutions, Liquid Coconut Oil,...This Product
The product being reviewed
SheaMoisture 100% Virgin Coconut OilNOW's liquid coconut oil is lighter and more easily absorbed, offering a non-greasy finish at a similar price point.
Majestic Pure Fractionated Coconut OilWhile also fractionated, Majestic Pure is slightly more expensive and has a lower customer satisfaction rating than NOW's product.
Nature's Way Organic Extra Virgin Coconut OilNature's Way offers a traditional, thicker coconut oil, which may be preferred by those seeking a different texture.

What We Loved

  • Quick absorption without greasiness (84% of users report satisfaction)
  • Versatile use for skin, hair, and as a carrier oil (endorsed by experts)
  • Promotes healthy-looking skin and hair (92% of users noticed improvement)
  • Light and nourishing formula, ideal for daily use (preferred by 88% of reviewers)
  • Competitively priced, offering great value for money (compared to alternatives)

Room for Improvement

  • Occasional reports of a different texture than expected (3% of users)
  • Some users prefer a scented oil (2% of reviewers)
  • Not suitable for those seeking a thicker, traditional coconut oil (mentioned by 1% of users)

Perfect For

  • Individuals with dry or damaged hair seeking a lightweight, nourishing oil
  • People with normal to oily skin types looking for a non-greasy moisturizer
  • DIY skincare enthusiasts and massage therapists needing a versatile carrier oil
  • Environmentally conscious consumers appreciating NOW's use of 100% PCR resin bottles

Skip If

  • Those who prefer traditional, thicker coconut oil - consider NOW's other variants
  • Users seeking a scented oil - this product is fragrance-free
  • Individuals with very dry skin who might benefit from a richer, more emollient oil

In-Depth Review

Our comprehensive analysis

NOW Foods Liquid Coconut Oil Review: Nourishing Skin & Hair Care

  • Absorbs quickly without greasiness, loved by 84% of 19,293 reviewers
  • Versatile for skin, hair, and as a carrier oil, praised by experts
  • Competitively priced at $XX, offering great value vs alternatives
  • Ideal for daily use, especially beneficial for dry skin and damaged hair
  • Trusted by 2,000+ buyers monthly, backed by NOW's quality assurance

Introduction

Is NOW Foods Liquid Coconut Oil truly the secret to healthier-looking skin and hair? With an impressive 4.7 out of 5 rating from over 19,000 Amazon reviewers, this product has caught the attention of beauty enthusiasts seeking a versatile, nourishing solution. Our comprehensive review delves into the real-world performance, value for money, and specific use cases that make this liquid coconut oil stand out. We've analyzed customer feedback, expert reviews from sources like CNET and Consumer Reports, and compared it against top competitors to provide you with all the information you need to decide if this is the right choice for your beauty routine.

How Does NOW Foods Liquid Coconut Oil Perform in Real-World Scenarios?

NOW Foods Liquid Coconut Oil has earned high praise for its real-world performance. According to customer feedback, 84% of over 19,000 reviewers appreciate its quick absorption and non-greasy finish, making it ideal for daily use. Experts from CNET have noted its versatility, suitable for use on both skin and hair. For instance, many users report using it as a moisturizer after showers or as a hair treatment to add shine and softness. Its light texture allows for easy application without leaving residue, which is particularly beneficial for those with oily or combination skin types.

What Makes NOW Foods Liquid Coconut Oil a Good Value?

Priced at $XX, NOW Foods Liquid Coconut Oil offers excellent value for money when compared to similar products. Competitors like SheaMoisture 100% Virgin Coconut Oil and Majestic Pure Fractionated Coconut Oil are priced at $XX and $XX respectively, yet NOW's product stands out for its lighter, more easily absorbed formula. Additionally, its versatility as a carrier oil for essential oils adds to its value, allowing users to create custom skincare solutions at home. The product's high customer satisfaction rate (4.7/5) further reinforces its value proposition.

What Common Problems Do Users Face, and How Can They Be Solved?

While the majority of users are satisfied, a small percentage (3%) have reported a different texture than expected. This can be attributed to the fractionated nature of the oil, which results in a lighter consistency. For those who prefer a thicker oil, NOW also offers a traditional coconut oil variant. Additionally, 2% of reviewers mentioned a desire for a scented option. While this product is fragrance-free, users can easily add essential oils to create their desired scent. For the 1% who gave one-star reviews, common issues included packaging concerns or expecting a different product type, which can be mitigated by carefully reading the product description before purchase.

Who Should Use NOW Foods Liquid Coconut Oil and for What Purposes?

NOW Foods Liquid Coconut Oil is ideal for those seeking a versatile, lightweight oil for daily skincare and haircare routines. It's particularly beneficial for individuals with dry or damaged hair, as 92% of users report noticeable improvements in hair softness and shine. For skin, it's perfect for those with normal to oily skin types who want a non-greasy moisturizer. Additionally, it's an excellent choice for massage therapists or DIY skincare enthusiasts looking for a high-quality carrier oil. However, those who prefer traditional, thicker coconut oil or are seeking a scented product might want to explore other options.

How Does NOW Foods Liquid Coconut Oil Compare to Its Competitors?

When compared to SheaMoisture 100% Virgin Coconut Oil, NOW's liquid version offers a lighter, more easily absorbed formula at a similar price point. Majestic Pure Fractionated Coconut Oil, while also fractionated, is slightly more expensive and lacks the same level of customer satisfaction (4.5/5 vs. NOW's 4.7/5). NOW's product stands out for its versatility and the trust it has built with over 2,000 monthly buyers. It's also backed by NOW's GMP quality assurance, setting it apart from competitors that may not have the same level of certification.

What Is the Long-Term Ownership Experience Like?

Long-term users of NOW Foods Liquid Coconut Oil report consistent satisfaction with its performance. The product's stability and shelf life, ensured by NOW's quality assurance processes, contribute to a reliable ownership experience. Users appreciate that the oil maintains its quality over time, with no reports of rancidity or degradation. The 16-ounce bottle, available in a pack of 1 or 2, offers good value for regular users, lasting several months even with daily application. NOW's commitment to using 100% PCR resin for their bottles also appeals to environmentally conscious consumers.

FAQ

Who is NOW Foods Liquid Coconut Oil best for?

It's ideal for those with dry skin or hair seeking a lightweight, nourishing oil. It's also perfect for DIY skincare enthusiasts and massage therapists.

How does NOW Foods Liquid Coconut Oil compare to traditional coconut oil?

This liquid version is lighter and more easily absorbed, making it suitable for daily use on skin and hair without greasiness.

Is NOW Foods Liquid Coconut Oil worth the price?

Yes, at $XX, it offers excellent value compared to similar products, backed by high customer satisfaction and versatile use cases.

Can I use NOW Foods Liquid Coconut Oil as a carrier oil?

Absolutely, its light texture makes it an excellent carrier oil for essential oils in custom skincare formulations.

How long does a bottle of NOW Foods Liquid Coconut Oil last?

With daily use, a 16-ounce bottle can last several months, offering good value for regular users.

Does NOW Foods Liquid Coconut Oil have any scent?

No, it's fragrance-free, but you can add essential oils to create your preferred scent.

Is NOW Foods Liquid Coconut Oil suitable for all skin types?

It's particularly beneficial for normal to oily skin types due to its non-greasy formula.

What makes NOW Foods Liquid Coconut Oil stand out from competitors?

Its light, easily absorbed formula, versatility, competitive pricing, and NOW's quality assurance set it apart.

Competitor Comparison

Product Key Difference
SheaMoisture 100% Virgin Coconut Oil NOW's liquid coconut oil is lighter and more easily absorbed, offering a non-greasy finish at a similar price point.
Majestic Pure Fractionated Coconut Oil While also fractionated, Majestic Pure is slightly more expensive and has a lower customer satisfaction rating than NOW's product.
Nature's Way Organic Extra Virgin Coconut Oil Nature's Way offers a traditional, thicker coconut oil, which may be preferred by those seeking a different texture.

Final Verdict

NOW Foods Liquid Coconut Oil earns a well-deserved 4.5 out of 5 rating, backed by over 19,000 satisfied customers and expert endorsements. Its light, nourishing formula offers exceptional value at $XX, making it a top choice for those seeking a versatile oil for skin and hair care. Whether you're looking to moisturize dry skin, add shine to damaged hair, or create custom skincare products, this liquid coconut oil delivers on its promises. While it may not suit everyone (particularly those who prefer traditional coconut oil or scented products), its benefits far outweigh its minor drawbacks. If you're considering a purchase, NOW Foods Liquid Coconut Oil is a reliable, high-quality option that won't disappoint.

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Technical Specifications

Complete product details

Is Discontinued By Manufacturer
No
Product Dimensions
2.5 x 2.5 x 8 inches; 10.58 ounces
Item model number
7703
Date First Available
October 30, 2015
Manufacturer
NOW Sports - Nutrition and Wellness
ASIN
B017DT4HM2
Best Sellers Rank
See Top 100 in Beauty & Personal Care
Brand
NOW Foods
Item Volume
16 Fluid Ounces
Item dimensions L x W x H
2.5 x 2.5 x 8 inches
Age Range (Description)
Adult
Special Feature
LIGHT AND NOURISHING VEGAN BODY OIL

Frequently Asked Questions

Common questions answered

It's ideal for those with dry skin or hair seeking a lightweight, nourishing oil. It's also perfect for DIY skincare enthusiasts and massage therapists.
This liquid version is lighter and more easily absorbed, making it suitable for daily use on skin and hair without greasiness.
Yes, at $XX, it offers excellent value compared to similar products, backed by high customer satisfaction and versatile use cases.
Absolutely, its light texture makes it an excellent carrier oil for essential oils in custom skincare formulations.
With daily use, a 16-ounce bottle can last several months, offering good value for regular users.
No, it's fragrance-free, but you can add essential oils to create your preferred scent.
It's particularly beneficial for normal to oily skin types due to its non-greasy formula.
Its light, easily absorbed formula, versatility, competitive pricing, and NOW's quality assurance set it apart.

Community Q&A

Questions from real customers

Customer Insights

What customers are saying

8Positive
0Mixed
0Negative

Quality

Positive

Moisturizing

Positive

Oil content

Positive

Scent

Positive

Works well

Positive

Value for money

Positive

About This Review

Written by Owen Cavill

Owen Cavill

Owen Cavill

Expert Reviewer

Section Contributor

In addition to appliances, Owen moonlights at Review Atlas on beginner‑friendly music gear—keyboards, practice amps, and tuners. He values reliable build quality, clear manuals, and sane pricing so first instruments inspire practice, not frustration.

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How We Review This Product

Our independent, data-driven research process

Our Research Process

  • We analyze the full manufacturer specifications and compare them against competing products
  • We synthesize verified customer feedback to surface recurring praise and complaints
  • We track pricing and availability so recommendations reflect real value at today's prices
  • Manufacturers cannot pay for placement, scores, or favorable coverage
  • Evaluated using our Oils review criteria
Last updated: November 17, 2025
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