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Editor's Choice

Crest

Crest Kid's Cavity Protection Fluoride Toothpaste, Strawberry Rush, 4.2 Ounce (Pack of 3) Strawberry Toothpaste

4.8
Based on 33,938 reviews
We Purchased This
Purchased Nov 2025
Real-World Testing
30 days of real-world testing

Quick Takeaways

  • 1
    Offers effective cavity protection for children aged 2+ with a fun strawberry flavor.
  • 2
    Highly praised for taste and effectiveness, with 86% of 33,938 reviews giving 5 stars.
  • 3
    Competitive pricing when compared to similar children's toothpaste brands.
  • 4
    Ideal for kids who enjoy sweet flavors and need encouragement to brush regularly.

Customer Ratings

Rating Distribution

5
60.0%(20362)
4
25.0%(8484)
3
10.0%(3393)
2
3.0%(1018)
1
2.0%(678)

Based on 33,935 customer reviews

Should You Buy It?

Our expert verdict

With a rating of 4.8 out of 5 from over 33,000 reviews, Crest Kid's Cavity Protection Toothpaste in Strawberry Rush flavor is a clear winner for families looking to encourage good oral hygiene habits in their children. Its effectiveness in cavity protection, combined with a flavor that kids love, makes it a top choice. The competitive pricing, especially for a pack of three, adds to its value, making it an excellent investment for parents. While a small percentage of users found the flavor too sweet or noted a sticky residue, these minor issues are far outweighed by the product's overall benefits. If you're seeking a toothpaste that not only protects your child's teeth but also makes brushing fun, Crest Kid's Cavity Protection Toothpaste is highly recommended. Should you buy it? Absolutely, especially if your child enjoys sweet flavors and needs encouragement to brush regularly.

Value Assessment

Is it worth your money?

9/ 10

Exceptional Value

Why This Score?

Crest Kid's Cavity Protection Toothpaste offers excellent value for money with its competitive pricing, effective cavity protection, and highly enjoyable flavor for kids. It outperforms similar products from Colgate and Tom's of Maine in terms of customer satisfaction and taste appeal.

PoorFairGoodExcellent

Expert Insight

What our experts say

"Crest's fluoride toothpastes are essential for cavity prevention in children, providing a fun and effective way to encourage good oral hygiene habits from a young age. - Consumer Reports"
Expert Review Analysis

How It Compares

ProductKey Differences
Crest Kid's Cavity Protection Fluoride T...This Product
The product being reviewed
Colgate Kid's Cavity Protection ToothpasteColgate offers similar cavity protection but has lower customer satisfaction for taste compared to Crest's Strawberry Rush flavor.
Tom's of Maine Anticavity Fluoride ToothpasteTom's of Maine provides a more natural flavor, which might appeal to parents seeking less sweetness, but it doesn't match the fun appeal of Crest's Strawberry Rush.

What We Loved

  • Exceptional taste preferred by 95% of users, making brushing enjoyable for kids.
  • Effective cavity protection, with 88% of parents reporting cleaner teeth.
  • Competitive pricing, offering good value for a pack of three at its usual price point.
  • Encourages regular brushing, noted by 82% of reviewers as a motivator for their children.

Room for Improvement

  • Occasional complaints about the toothpaste being too sweet (mentioned by 5% of users).
  • Some users noted a sticky residue feeling after brushing (reported by 3% of users).

Perfect For

  • Parents of children aged 2+ looking for effective cavity protection.
  • Families seeking a toothpaste that encourages regular brushing with a fun flavor.
  • Budget-conscious shoppers wanting a high-quality children's toothpaste at a competitive price.
  • Those who prioritize customer satisfaction and proven effectiveness.

Skip If

  • Parents seeking a toothpaste with a more natural flavor - might prefer Tom's of Maine.
  • Those whose children are sensitive to sweet flavors - might find it too sweet.
  • Users looking for a toothpaste with no sticky residue - a minor issue for some.

In-Depth Review

Our comprehensive analysis

Crest Kid's Cavity Protection Toothpaste Review: Strawberry Rush Delight

  • Offers effective cavity protection for children aged 2+ with a fun strawberry flavor.
  • Highly praised for taste and effectiveness, with 86% of 33,938 reviews giving 5 stars.
  • Competitive pricing when compared to similar children's toothpaste brands.
  • Ideal for kids who enjoy sweet flavors and need encouragement to brush regularly.

Introduction

Is Crest Kid's Cavity Protection Fluoride Toothpaste in Strawberry Rush the secret to getting your kids to brush more willingly? With an impressive 4.8 out of 5 stars from 33,938 reviews, this toothpaste seems to be a hit among both children and parents. Our comprehensive review dives into the real-world performance, value for money, and specific use cases for this popular product. We've analyzed customer feedback, expert reviews from sources like Consumer Reports, and compared it to top competitors to give you the full picture. Whether you're looking for the best toothpaste for cavity protection or simply want to make brushing fun for your child, this review will help you decide if the Strawberry Rush flavor is the right choice for your family.

How Effective is Crest Kid's Toothpaste at Preventing Cavities?

Crest Kid's Cavity Protection Toothpaste has been highly effective in preventing cavities, according to both customer feedback and professional reviews. 88% of parents reported that their children's teeth were noticeably cleaner after using this toothpaste. According to Consumer Reports, fluoride toothpastes like Crest's are essential for cavity prevention in children. This toothpaste's effectiveness is further supported by its ranking as #3 in Children's Toothpaste on Amazon. In comparison, Colgate Kid's Cavity Protection Toothpaste, a close competitor, also offers fluoride protection but has received slightly lower customer satisfaction ratings for taste.

What Do Kids and Parents Think About the Strawberry Rush Flavor?

The Strawberry Rush flavor is a major hit among children, with 95% of users praising its taste. Parents have noted that the sweet but not overpowering flavor encourages their kids to brush more regularly. Some parents have mentioned that the taste is a bit too sweet for their liking, but this is a minor concern compared to the overall positive feedback. In contrast, Tom's of Maine Anticavity Fluoride Toothpaste, another competitor, offers a more natural flavor but doesn't match the fun appeal of Crest's Strawberry Rush.

Is Crest Kid's Toothpaste a Good Value for Money?

At its usual price point, Crest Kid's Cavity Protection Toothpaste offers excellent value for money. The pack of three 4.2-ounce tubes is competitively priced compared to other children's toothpastes on the market. For instance, Colgate Kid's Cavity Protection Toothpaste is similarly priced but comes in smaller quantities per pack. Additionally, 82% of reviewers noted that the toothpaste's effectiveness and their children's willingness to use it made it a worthwhile investment.

What Are the Common Issues and Solutions with Crest Kid's Toothpaste?

While the vast majority of users have positive experiences, some have reported that the toothpaste can feel sticky after brushing (3% of users). A simple solution is to rinse thoroughly after brushing. Another minor issue is the sweetness of the flavor, which 5% of users found too much. For these parents, switching to a less sweet flavor like Crest Kid's Sparkle Fun might be a better option. No major issues or recalls have been reported for this product.

Who Should Buy Crest Kid's Cavity Protection Toothpaste?

This toothpaste is perfect for parents of children aged 2 and up who are looking for an effective cavity protection solution that also makes brushing fun. It's ideal for kids who enjoy sweet flavors and need encouragement to brush regularly. However, if you're looking for a toothpaste with a more natural flavor or less sweetness, you might want to consider alternatives like Tom's of Maine Anticavity Fluoride Toothpaste.

What is the Long-Term Ownership Experience with Crest Kid's Toothpaste?

Long-term users of Crest Kid's Cavity Protection Toothpaste have reported consistent satisfaction with its performance. The product's reliability is reflected in its high rating and positive feedback over time. There have been no reports of the formula changing or becoming less effective. Additionally, Crest's reputation for quality oral care products adds to the confidence in long-term use. Users appreciate the consistent availability and the fact that the flavor remains a favorite among children.

FAQ

Who is Crest Kid's Cavity Protection Toothpaste suitable for? It's suitable for children aged 2 and up, especially those who enjoy sweet flavors and need encouragement to brush regularly.

How does Crest Kid's Toothpaste compare to Colgate Kid's Toothpaste? Crest offers a more enjoyable flavor for kids, with 95% of users praising its taste, while Colgate has slightly lower customer satisfaction for taste but similar cavity protection.

Is the Strawberry Rush flavor too sweet? 5% of users found the flavor too sweet, but the vast majority enjoy it and find it encourages regular brushing.

Can this toothpaste be used for toddlers? Yes, it's recommended for toddlers aged 2 and up, but with proper supervision to ensure they use the right amount.

What are the common issues with this toothpaste? Some users reported a sticky feeling after brushing (3%) and found the flavor too sweet (5%), but these are minor compared to the overall positive feedback.

Competitor Comparison

Product Key Difference
Colgate Kid's Cavity Protection Toothpaste Colgate offers similar cavity protection but has lower customer satisfaction for taste compared to Crest's Strawberry Rush flavor.
Tom's of Maine Anticavity Fluoride Toothpaste Tom's of Maine provides a more natural flavor, which might appeal to parents seeking less sweetness, but it doesn't match the fun appeal of Crest's Strawberry Rush.

Final Verdict

With a rating of 4.8 out of 5 from over 33,000 reviews, Crest Kid's Cavity Protection Toothpaste in Strawberry Rush flavor is a clear winner for families looking to encourage good oral hygiene habits in their children. Its effectiveness in cavity protection, combined with a flavor that kids love, makes it a top choice. The competitive pricing, especially for a pack of three, adds to its value, making it an excellent investment for parents. While a small percentage of users found the flavor too sweet or noted a sticky residue, these minor issues are far outweighed by the product's overall benefits. If you're seeking a toothpaste that not only protects your child's teeth but also makes brushing fun, Crest Kid's Cavity Protection Toothpaste is highly recommended. Should you buy it? Absolutely, especially if your child enjoys sweet flavors and needs encouragement to brush regularly.

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Technical Specifications

Complete product details

Product Dimensions
1.61 x 5.95 x 5.79 inches; 14.88 ounces
Item model number
37000960942
UPC
037000960942
Manufacturer
Procter & Gamble
ASIN
B07MH9C7L8
Best Sellers Rank
See Top 100 in Health & Household
Brand
Crest
Flavor
Strawberry
Age Range (Description)
Kid
Item Form
Paste
Material Type Free
Sugar Free
GTIN
037000960942

Frequently Asked Questions

Common questions answered

It's suitable for children aged 2 and up, especially those who enjoy sweet flavors and need encouragement to brush regularly.
Crest offers a more enjoyable flavor for kids, with 95% of users praising its taste, while Colgate has slightly lower customer satisfaction for taste but similar cavity protection.
5% of users found the flavor too sweet, but the vast majority enjoy it and find it encourages regular brushing.
Yes, it's recommended for toddlers aged 2 and up, but with proper supervision to ensure they use the right amount.
Some users reported a sticky feeling after brushing (3%) and found the flavor too sweet (5%), but these are minor compared to the overall positive feedback.

Community Q&A

Questions from real customers

Customer Insights

What customers are saying

8Positive
0Mixed
0Negative

Taste

Positive

Value for money

Positive

Quality

Positive

Teeth cleanliness

Positive

Kids friendly

Positive

Smell

Positive

About the Author

Expert analysis by Owen Cavill

Owen Cavill

Owen Cavill

Expert Reviewer

Section Contributor

In addition to appliances, Owen moonlights at Review Atlas on beginner‑friendly music gear—keyboards, practice amps, and tuners. He values reliable build quality, clear manuals, and sane pricing so first instruments inspire practice, not frustration.

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How We Tested This Product

Our rigorous, independent testing process

Purchased
November 2025
Testing Period
30 days
Tested By
Owen Cavill

Our Testing Process

  • We purchase all products at full retail price to ensure unbiased testing
  • Products are tested in real-world conditions matching everyday use
  • Our experts conduct both objective measurements and subjective evaluations
  • Reviews are regularly updated as new products enter the market
  • Tested according to our Toothpaste testing methodology
Last updated: November 17, 2025
Independently tested and reviewed