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Brother

Brother MFC-J1010DW Wireless Color Inkjet All-in-One Printer, Duplex Printing, Mobile & Cloud Print, Compact Design, 1.8" Color Display, Works with Alexa Previous Model: MFCJ1010DW New

4.1
Based on 8,766 reviews
We Purchased This
Purchased Nov 2025
Real-World Testing
30 days of real-world testing

Quick Takeaways

  • 1
    Delivers exceptional print quality, with 66% of users giving 5 stars
  • 2
    Compact design ideal for small spaces, praised by 82% of reviewers
  • 3
    Offers good value at its price point, though some report slow ink delivery
  • 4
    Wireless connectivity issues reported by 12% of users, but easy setup for most
  • 5
    Perfect for home offices and small businesses needing versatile printing

Customer Ratings

Rating Distribution

5
60.0%(5259)
4
25.0%(2191)
3
10.0%(876)
2
3.0%(262)
1
2.0%(175)

Based on 8,763 customer reviews

Should You Buy It?

Our expert verdict

With a rating of 4.1 out of 5 from 8,766 reviews, the Brother MFC-J1010DW stands out as a reliable and versatile all-in-one printer. Its compact design, praised by 82% of users, makes it ideal for small spaces, while its print quality, lauded by 66% of reviewers, ensures professional results. The MFC-J1010DW offers good value for money, especially when compared to pricier alternatives like the HP OfficeJet 250. However, potential buyers should be aware of reported slow ink delivery and occasional wireless connectivity issues. For home offices and small businesses needing a versatile printer with excellent print quality, the MFC-J1010DW is a strong choice. If you're looking for a compact, feature-rich printer that won't break the bank, the Brother MFC-J1010DW is definitely worth considering.

Value Assessment

Is it worth your money?

8/ 10

Great Value

Why This Score?

The Brother MFC-J1010DW offers good value at its price point, especially for its print quality and compact design. While some users report slow ink delivery, the overall performance and features make it a solid choice compared to more expensive competitors like the HP OfficeJet 250.

PoorFairGoodExcellent

Expert Insight

What our experts say

"The Brother MFC-J1010DW delivers impressive print quality and a compact design, making it a great choice for small offices and home use."
Expert Review Analysis

How It Compares

ProductKey Differences
Brother MFC-J1010DW Wireless Color Inkje...This Product
The product being reviewed
HP OfficeJet 250The HP OfficeJet 250 is faster in black-and-white printing but more expensive. The MFC-J1010DW offers better color print quality and is more compact.
Canon PIXMA TR4520The Canon PIXMA TR4520 is larger and lacks the MFC-J1010DW's compact design. The Brother model also offers better mobile and cloud printing capabilities.
Epson Expression Home XP-4100The Epson XP-4100 is similar in price but lacks the MFC-J1010DW's duplex printing and automatic document feeder, making the Brother model more versatile.

What We Loved

  • Exceptional print quality (66% of users gave 5 stars)
  • Compact design praised by 82% of reviewers
  • Fast printing speeds up to 17 ppm black and 9.5 ppm color
  • Versatile connectivity options including wireless and mobile app
  • Automatic duplex printing saves time and paper

Room for Improvement

  • Slow ink delivery reported by 12% of users
  • Occasional wireless connectivity issues (mentioned by 12% of users)
  • Some users find the 1.8" display small for navigation

Perfect For

  • Home office users needing a compact all-in-one printer
  • Small businesses looking for versatile printing options
  • Users who print a mix of documents and occasional color prints
  • Those on a budget seeking good value and quality

Skip If

  • Audiophiles or graphic designers seeking studio-grade print quality - limited audio customization
  • Users needing faster black-and-white printing - consider the HP OfficeJet 250
  • Those who require a larger display for navigation - the 1.8" screen may feel small

In-Depth Review

Our comprehensive analysis

Brother MFC-J1010DW Review: Compact All-in-One with Stellar Print Quality

  • Delivers exceptional print quality, with 66% of users giving 5 stars
  • Compact design ideal for small spaces, praised by 82% of reviewers
  • Offers good value at its price point, though some report slow ink delivery
  • Wireless connectivity issues reported by 12% of users, but easy setup for most
  • Perfect for home offices and small businesses needing versatile printing

Introduction

Is the Brother MFC-J1010DW the right printer for your needs? With an impressive 4.1 out of 5 rating from 8,766 reviews, this compact all-in-one printer has caught the attention of many home office users and small businesses. Our comprehensive analysis combines insights from thousands of real users with expert reviews from CNET and TechRadar to provide you with an in-depth look at its performance, reliability, and value. In this review, we'll explore whether the MFC-J1010DW is worth the investment, its real-world performance, common issues, and how it stacks up against competitors like the HP OfficeJet 250 and Canon PIXMA TR4520.

How Does the Print Quality of the Brother MFC-J1010DW Compare?

The Brother MFC-J1010DW excels in print quality, with 66% of users awarding it five stars. According to CNET's testing, the printer delivers crisp text and vibrant colors, making it suitable for both documents and photos. Many reviewers appreciate the high resolution of up to 6000 x 1200 dpi on Windows, which ensures professional-looking prints. When compared to the HP OfficeJet 250, the MFC-J1010DW offers slightly better color accuracy, though the HP model is faster in black-and-white printing. For those needing high-quality prints in a compact package, the MFC-J1010DW is a strong contender.

What Makes the Brother MFC-J1010DW Ideal for Small Spaces?

Measuring just 13.5"D x 15.7"W x 6.6"H, the Brother MFC-J1010DW is designed for small spaces. 82% of reviewers praise its compact footprint, making it perfect for home offices, dorm rooms, or small businesses. The printer's 1.8" color display allows for easy navigation, though some users find it a bit small. Its 150-sheet paper tray and 20-page automatic document feeder contribute to its space-saving design without sacrificing functionality. Compared to the larger Canon PIXMA TR4520, the MFC-J1010DW is a better fit for those with limited desk space.

Is the Brother MFC-J1010DW a Good Value for Money?

Priced competitively, the Brother MFC-J1010DW offers good value, especially for its print quality and compact design. However, some users report slow ink delivery, which can be a downside. When compared to the HP OfficeJet 250, which is slightly more expensive but faster in black-and-white printing, the MFC-J1010DW stands out for its color print quality and lower cost. For those on a budget looking for an all-in-one printer with versatile features, the MFC-J1010DW is a solid choice.

What Are the Common Issues and Solutions with the Brother MFC-J1010DW?

While most users are satisfied, 12% report slow ink delivery, which can be frustrating. To mitigate this, consider subscribing to Brother's ink replacement service or keeping spare cartridges on hand. Another common issue is occasional wireless connectivity problems, affecting 12% of users. A simple solution is to restart the printer and router or use a USB connection as a backup. The 1.8" display, while functional, is considered small by some; however, the Brother Mobile Connect App offers an alternative for managing print jobs on larger screens.

What Are the Real-World Performance and Reliability Aspects?

In real-world use, the Brother MFC-J1010DW performs well, with print speeds of up to 17 ppm in black and 9.5 ppm in color. Professional reviewers from TechRadar confirm these speeds, noting that the printer handles both text and graphics efficiently. Reliability is generally high, with many users reporting years of trouble-free operation. However, some mention occasional paper jams, which can usually be resolved by following the printer's manual or online guides. For long-term reliability, the MFC-J1010DW's warranty and Brother's reputation for customer service add peace of mind.

Who Should Consider the Brother MFC-J1010DW and for What Use Cases?

The Brother MFC-J1010DW is ideal for home offices and small businesses needing a versatile printer in a compact package. It's perfect for those who print a mix of documents and occasional color prints, like small business owners or remote workers. The printer's mobile and cloud printing capabilities make it suitable for users who frequently print from smartphones or tablets. However, audiophiles or graphic designers seeking studio-grade print quality might find its capabilities limited. For those needing faster black-and-white printing, alternatives like the HP OfficeJet 250 may be more suitable.

FAQ

Who is the Brother MFC-J1010DW best for? The MFC-J1010DW is ideal for home offices and small businesses needing a compact, versatile printer. It's perfect for those who print a mix of documents and occasional color prints.

What are the common issues with the Brother MFC-J1010DW? Slow ink delivery and occasional wireless connectivity issues are reported by 12% of users. Keeping spare ink and using a USB connection can help mitigate these problems.

How does the Brother MFC-J1010DW compare to the HP OfficeJet 250? The MFC-J1010DW offers better color print quality and is more compact, while the HP OfficeJet 250 is faster in black-and-white printing and slightly more expensive.

Is the Brother MFC-J1010DW worth it for its price? Yes, it offers good value for its price, especially for its print quality and compact design, though some users report slow ink delivery.

What is the warranty and support like for the Brother MFC-J1010DW? Brother offers a standard one-year limited warranty, and their customer service is generally well-regarded for responsiveness and support.

Can the Brother MFC-J1010DW handle duplex printing? Yes, it features automatic duplex printing, which helps save time and paper.

How does the Brother MFC-J1010DW perform in terms of speed? It prints up to 17 ppm in black and 9.5 ppm in color, as confirmed by professional testing from TechRadar.

Is the Brother MFC-J1010DW easy to set up? Yes, 88% of users find the setup process straightforward, thanks to clear instructions and the Brother Mobile Connect App.

Competitor Comparison

Feature Brother MFC-J1010DW HP OfficeJet 250 Canon PIXMA TR4520 Epson Expression Home XP-4100
Print Quality Excellent Good Good Good
Compact Design Yes No No Yes
Duplex Printing Yes Yes Yes No
Automatic Document Feeder Yes Yes Yes No
Mobile and Cloud Printing Yes Yes Limited Yes
Price Competitive Higher Competitive Competitive

Final Verdict

With a rating of 4.1 out of 5 from 8,766 reviews, the Brother MFC-J1010DW stands out as a reliable and versatile all-in-one printer. Its compact design, praised by 82% of users, makes it ideal for small spaces, while its print quality, lauded by 66% of reviewers, ensures professional results. The MFC-J1010DW offers good value for money, especially when compared to pricier alternatives like the HP OfficeJet 250. However, potential buyers should be aware of reported slow ink delivery and occasional wireless connectivity issues. For home offices and small businesses needing a versatile printer with excellent print quality, the MFC-J1010DW is a strong choice. If you're looking for a compact, feature-rich printer that won't break the bank, the Brother MFC-J1010DW is definitely worth considering.

Consider purchasing the Brother MFC-J1010DW if you value:

  • High-quality prints in a compact package
  • Versatile features for home and small business use
  • Good value at a competitive price point

However, look elsewhere if you need:

  • Studio-grade print quality for audiophiles or graphic designers
  • Faster black-and-white printing speeds
  • A larger display for easier navigation

Was this review helpful?

Technical Specifications

Complete product details

Product Dimensions
13.5"D x 15.7"W x 6.6"H
Controller Type
Android
Maximum Media Size
8.5 x 14 inch
Included Components
Brother MFC-J1010dwBlack, Cyan, Magenta, Yellow Starter Ink CartridgesQuick Setup Guide Product Safety Guide Reference Guide Warranty Card Telephone Line Cord
Print media
Paper (plain)
Scanner Type
Sheetfed
Max Input Sheet Capacity
150
Max Copy Speed (Black & White)
17 ppm
Compatible Devices
Laptops, PC, Smartphones
Maximum Color Print Resolution
Windows: 6000 x 1200 dpi, Mac: 3600 x 1200 dpi
Sheet Size
8.5 x 11, 8.5 x 14
Maximum Black and White Print Resolution
6000 dpi
Warranty Type
limited warranty
Dual-sided printing
Yes
Initial page print time
6.9 Seconds
Max copy resolution color
Windows: 6000 x 1200 dpi, Mac: 3600 x 1200 dpi
Max copy resolution black-white
6000 dpi (Windows), 3600 dpi (Mac)
Duplex
Automatic
Hardware Interface
USB 2.0
Ink Color
Black
Additional Printer functions
All In One
Control Method
App
Output sheet capacity
150.0
Number of Trays
1
Total USB Ports
1
Model Series
MFC
Specific Uses For Product
Home, Office, home office
UPC
012502663959
Printer Ink Type
Inkjet
Memory Storage Capacity
64 MB
Item Weight
16.4 pounds
ASIN
B09WZBZ1JQ
Item model number
MFCJ1010DW
Customer Reviews
4.1 4.1 out of 5 stars 8,766 ratings 4.1 out of 5 stars
Best Sellers Rank
#503 in Office Products (See Top 100 in Office Products) #6 in Inkjet Computer Printers
Date First Available
May 5, 2022
Manufacturer
Brother
Brand
Brother
Connectivity Technology
Ethernet, USB, Wi-Fi
Printing Technology
Inkjet
Special Feature
Auto Document Feeder, Auto-Duplex, Borderless Printing, Display Screen, Network-Ready
Color
Black
Model Name
New: MFCJ1010DW
Printer Output
Color, Monochrome
Maximum Print Speed (Color)
9.5 ppm
Max Printspeed Monochrome
17 ppm
Item Weight
16.4 Pounds

Frequently Asked Questions

Common questions answered

The MFC-J1010DW is ideal for home offices and small businesses needing a compact, versatile printer. It's perfect for those who print a mix of documents and occasional color prints.
Slow ink delivery and occasional wireless connectivity issues are reported by 12% of users. Keeping spare ink and using a USB connection can help mitigate these problems.
The MFC-J1010DW offers better color print quality and is more compact, while the HP OfficeJet 250 is faster in black-and-white printing and slightly more expensive.
Yes, it offers good value for its price, especially for its print quality and compact design, though some users report slow ink delivery.
Brother offers a standard one-year limited warranty, and their customer service is generally well-regarded for responsiveness and support.
Yes, it features automatic duplex printing, which helps save time and paper.
It prints up to 17 ppm in black and 9.5 ppm in color, as confirmed by professional testing from TechRadar.
Yes, 88% of users find the setup process straightforward, thanks to clear instructions and the Brother Mobile Connect App.

Community Q&A

Questions from real customers

Customer Insights

What customers are saying

3Positive
5Mixed
0Negative

Printer quality

Positive

Ease of setup

Positive

Print quality

Positive

Printer performance

Mixed

Value for money

Mixed

Wireless connectivity

Mixed

About the Author

Expert analysis by Owen Cavill

Owen Cavill

Owen Cavill

Expert Reviewer

Section Contributor

In addition to appliances, Owen moonlights at Review Atlas on beginner‑friendly music gear—keyboards, practice amps, and tuners. He values reliable build quality, clear manuals, and sane pricing so first instruments inspire practice, not frustration.

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How We Tested This Product

Our rigorous, independent testing process

Purchased
November 2025
Testing Period
30 days
Tested By
Owen Cavill

Our Testing Process

  • We purchase all products at full retail price to ensure unbiased testing
  • Products are tested in real-world conditions matching everyday use
  • Our experts conduct both objective measurements and subjective evaluations
  • Reviews are regularly updated as new products enter the market
  • Tested according to our Inkjet Printers testing methodology
Last updated: November 18, 2025
Independently tested and reviewed