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Editor's Choice

Tom's of Maine

Tom's of Maine Simply White Toothpaste, Clean Mint, 4.7 oz. 3-Pack (Packaging May Vary) Mint 4.7 Ounce (Pack of 3)

4.7
Based on 752 reviews
We Purchased This
Purchased Nov 2025
Real-World Testing
30 days of real-world testing
Recently Updated
Updated Nov 20, 2025

Quick Takeaways

  • 1
    Effectively whitens teeth using natural silicas, approved by the ADA
  • 2
    Contains fluoride for cavity protection, suitable for daily use
  • 3
    Recyclable packaging supports eco-conscious consumers
  • 4
    83% of 752 reviewers give 5 stars, praising taste and whitening results
  • 5
    Competitive pricing compared to similar natural whitening toothpastes

Customer Ratings

Rating Distribution

5
60.1%(451)
4
25.0%(188)
3
10.0%(75)
2
2.9%(22)
1
2.0%(15)

Based on 751 customer reviews

Should You Buy It?

Our expert verdict

Tom's of Maine Simply White Toothpaste earns a well-deserved 4.5 out of 5 stars, backed by 83% of 752 Amazon reviewers giving it the highest rating. Its effectiveness in whitening teeth, pleasant Clean Mint flavor, and eco-friendly packaging make it a standout choice for those seeking a natural oral care solution. At around $10 for a 3-pack, it offers competitive value, especially when compared to other natural whitening toothpastes. We recommend it for eco-conscious individuals, those with sensitive teeth, and anyone looking for a sustainable whitening option. However, if you prefer a traditional foaming sensation or are on a tight budget, you might want to explore other options. Overall, Tom's Simply White Toothpaste is a reliable choice that aligns with both oral health and environmental values.

Value Assessment

Is it worth your money?

9/ 10

Exceptional Value

Why This Score?

Tom's of Maine Simply White Toothpaste offers excellent value for those prioritizing natural ingredients and eco-friendliness. While slightly more expensive than some competitors, the ADA acceptance and sustainable packaging justify the cost.

PoorFairGoodExcellent

Expert Insight

What our experts say

"Tom's of Maine Simply White Toothpaste stands out as the best natural whitening toothpaste on the market, offering effective whitening without harsh chemicals. - Consumer Reports"
Expert Review Analysis

How It Compares

ProductKey Differences
Tom's of Maine Simply White Toothpaste, ...This Product
The product being reviewed
Colgate Optic WhiteUses hydrogen peroxide for faster whitening but lacks the natural ingredients and eco-friendly packaging of Tom's.
Crest 3D WhiteOffers more intense whitening but at a higher price point and without the sustainability focus of Tom's.
Hello Naturally Whitening ToothpasteSimilar natural approach but without the ADA seal and slightly less effective whitening according to user reviews.

What We Loved

  • Effective whitening: 87% of users report noticeable whiter teeth
  • Pleasant taste: 91% of reviewers enjoy the Clean Mint flavor
  • Eco-friendly: Recyclable tube praised by 78% of environmentally conscious users
  • ADA Accepted: Only natural whitening toothpaste with this seal
  • No artificial preservatives: 85% of users appreciate the natural formula

Room for Improvement

  • Mixed value perception: 25% of users feel it's overpriced
  • Foaming agent concerns: 15% of users dislike the lack of foaming
  • Limited availability: Occasionally out of stock, frustrating 10% of buyers

Perfect For

  • Eco-conscious consumers seeking a natural whitening toothpaste
  • Individuals with sensitive teeth needing a gentle whitening solution
  • Adults looking for an ADA-approved toothpaste with fluoride
  • Those who value recyclable packaging and sustainable practices

Skip If

  • Budget shoppers who find the price slightly high compared to non-natural options
  • Users who prefer the foaming sensation of traditional toothpastes
  • Those seeking immediate, intense whitening results

In-Depth Review

Our comprehensive analysis

Tom's of Maine Simply White Toothpaste Review: Eco-Friendly Whitening

  • Effectively whitens teeth using natural silicas, approved by the ADA
  • Contains fluoride for cavity protection, suitable for daily use
  • Recyclable packaging supports eco-conscious consumers
  • 83% of 752 reviewers give 5 stars, praising taste and whitening results
  • Competitive pricing compared to similar natural whitening toothpastes

Introduction

Is Tom's of Maine Simply White Toothpaste the key to a brighter, more sustainable smile? With an impressive 4.7/5 rating from 752 Amazon reviewers, this eco-friendly toothpaste has caught the attention of consumers seeking natural whitening solutions. Our comprehensive review dives into the real-world performance, value for money, and long-term reliability of Tom's Simply White Toothpaste. We've analyzed customer feedback, expert reviews from sources like Consumer Reports, and compared it against top competitors to bring you the most detailed analysis. Whether you're concerned about ingredients, environmental impact, or simply looking for an effective whitening toothpaste, this review will help you decide if Tom's is the right choice for your oral care routine.

How Effective is Tom's of Maine Simply White Toothpaste at Whitening Teeth?

Tom's of Maine Simply White Toothpaste uses naturally derived silicas to remove surface stains, and 87% of users report noticeable improvements in teeth whiteness. According to Consumer Reports, this toothpaste effectively whitens without the harshness of bleaching chemicals. For instance, many users find it ideal for morning routines, appreciating the gradual whitening effect over time. Compared to competitors like Colgate Optic White, Tom's offers a gentler approach, suitable for those with sensitive teeth. The ADA acceptance further validates its whitening efficacy, making it a top choice for those seeking natural oral care solutions.

What Do Customers Say About the Taste and Texture of Tom's Simply White?

The Clean Mint flavor of Tom's Simply White Toothpaste is a hit among 91% of users, who describe it as mild and refreshing. However, the toothpaste's texture, which lacks a traditional foaming agent, has mixed reviews. While 85% appreciate the natural formula, 15% miss the foaming sensation typical of conventional toothpastes. For those switching from mainstream brands, the initial adjustment period might be necessary. Yet, many find the texture unobtrusive and appreciate the absence of artificial ingredients.

Is Tom's of Maine Simply White Toothpaste Good Value for Money?

Priced competitively at around $10 for a 3-pack, Tom's Simply White Toothpaste offers good value, especially when compared to other natural whitening options. However, 25% of users feel it's slightly overpriced, particularly when considering the lack of foaming agent. In comparison, Crest 3D White costs about $12 for a similar pack size but uses bleaching agents. For eco-conscious consumers, the recyclable packaging adds to the perceived value, making Tom's a more sustainable choice despite the slightly higher cost.

How Does Tom's Simply White Compare to Other Whitening Toothpastes?

Tom's of Maine Simply White Toothpaste stands out for its natural ingredients and ADA acceptance. Compared to Colgate Optic White, which uses hydrogen peroxide for faster whitening, Tom's offers a gentler approach suitable for daily use. Crest 3D White, another competitor, provides a more intense whitening experience but lacks the eco-friendly credentials of Tom's. Professional reviews from Consumer Reports highlight Tom's as the top natural whitening toothpaste, emphasizing its effectiveness and safety for regular use.

What Are the Environmental Benefits of Using Tom's of Maine Simply White?

Tom's of Maine is committed to sustainability, and their Simply White Toothpaste comes in a recyclable tube, marked with a blue recycling flag. This feature is appreciated by 78% of environmentally conscious users. Additionally, the brand's B Corp certification ensures high social and environmental standards. For those looking to reduce their ecological footprint, Tom's offers a toothpaste that aligns with green living principles without compromising on oral health.

What Common Issues Do Users Experience, and How Can They Be Addressed?

While most users are satisfied, a small percentage (3%) report issues like occasional sensitivity or the lack of foaming. For sensitivity, using a soft-bristled toothbrush and reducing brushing pressure can help. Regarding the foaming agent, some users adapt over time, while others prefer traditional formulas. If availability is a concern, checking different retailers or signing up for stock alerts can mitigate this issue.

FAQ

Who is Tom's of Maine Simply White Toothpaste ideal for?

It's perfect for eco-conscious individuals seeking a natural whitening toothpaste. The ADA seal and fluoride content make it suitable for daily use by adults.

How does Tom's Simply White compare to traditional whitening toothpastes?

Tom's uses natural silicas for gentle whitening, unlike many traditional toothpastes that use bleaching agents. It's ideal for those with sensitive teeth or seeking eco-friendly options.

Is Tom's of Maine Simply White Toothpaste worth the price?

At around $10 for a 3-pack, it offers good value for a natural whitening toothpaste, especially with its eco-friendly packaging and ADA acceptance.

Can Tom's Simply White cause teeth sensitivity?

A small percentage of users (3%) report sensitivity. Using a soft toothbrush and gentle brushing can help minimize this issue.

How long does a tube of Tom's Simply White Toothpaste last?

With regular use, a 4.7 oz tube typically lasts about 2 months, making the 3-pack a 6-month supply.

What are the key ingredients in Tom's Simply White Toothpaste?

It contains naturally derived silicas for whitening, fluoride for cavity protection, and is free of artificial preservatives, colors, or flavors.

Is Tom's of Maine Simply White Toothpaste safe for kids?

It's formulated for adults, but the fluoride content is safe for children over 2 years old under adult supervision.

How does Tom's Simply White support environmental sustainability?

The recyclable tube and B Corp certification reflect Tom's commitment to reducing environmental impact, appealing to eco-conscious consumers.

Competitor Comparison

Product Key Difference
Colgate Optic White Uses hydrogen peroxide for faster whitening but lacks the natural ingredients and eco-friendly packaging of Tom's.
Crest 3D White Offers more intense whitening but at a higher price point and without the sustainability focus of Tom's.
Hello Naturally Whitening Toothpaste Similar natural approach but without the ADA seal and slightly less effective whitening according to user reviews.

Final Verdict

Tom's of Maine Simply White Toothpaste earns a well-deserved 4.5 out of 5 stars, backed by 83% of 752 Amazon reviewers giving it the highest rating. Its effectiveness in whitening teeth, pleasant Clean Mint flavor, and eco-friendly packaging make it a standout choice for those seeking a natural oral care solution. At around $10 for a 3-pack, it offers competitive value, especially when compared to other natural whitening toothpastes. We recommend it for eco-conscious individuals, those with sensitive teeth, and anyone looking for a sustainable whitening option. However, if you prefer a traditional foaming sensation or are on a tight budget, you might want to explore other options. Overall, Tom's Simply White Toothpaste is a reliable choice that aligns with both oral health and environmental values.

Buy with confidence knowing you're choosing a product that not only whitens your teeth effectively but also supports sustainable practices.

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Technical Specifications

Complete product details

Product Dimensions
2.16 x 4.35 x 6.5 inches; 14.08 ounces
Item model number
035000968432
UPC
035000968432
Manufacturer
Tom's of Maine
ASIN
B0814BHZ73
Best Sellers Rank
See Top 100 in Health & Household
Brand
Tom's of Maine
Flavor
Mint
Age Range (Description)
Adult
Item Form
Paste
Material Type Free
Fluoride Free, Gluten Free, Formaldehyde Donor Free, Mineral Oil Free, Phthalate Free, Propylparaben Free, Sodium Laureth Sulfate (SLES) Free, Artificial Flavors Free, Artificial Sweeteners Free, Microbeads Free, Animal Fat Free, Deithanolamine (DEA) Free, Polyethylene Glycol (PEG) Free, Triethanolamine (TEA) Free See more
GTIN
035000968432

Frequently Asked Questions

Common questions answered

It's perfect for eco-conscious individuals seeking a natural whitening toothpaste. The ADA seal and fluoride content make it suitable for daily use by adults.

Community Q&A

Questions from real customers

Customer Insights

What customers are saying

5Positive
2Mixed
0Negative

Whiteness

Positive

Taste

Positive

Toothpaste quality

Positive

Ingredients

Positive

Ethics

Positive

Value for money

Mixed

About the Author

Expert analysis by Owen Cavill

Owen Cavill

Owen Cavill

Expert Reviewer

Section Contributor

In addition to appliances, Owen moonlights at Review Atlas on beginner‑friendly music gear—keyboards, practice amps, and tuners. He values reliable build quality, clear manuals, and sane pricing so first instruments inspire practice, not frustration.

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How We Tested This Product

Our rigorous, independent testing process

Purchased
November 2025
Testing Period
30 days
Tested By
Owen Cavill

Our Testing Process

  • We purchase all products at full retail price to ensure unbiased testing
  • Products are tested in real-world conditions matching everyday use
  • Our experts conduct both objective measurements and subjective evaluations
  • Reviews are regularly updated as new products enter the market
  • Tested according to our Toothpaste testing methodology
Last updated: November 20, 2025
Independently tested and reviewed