Sunny Suburb Homeowner
✓ YES45-year-old family in Texas with $250/month electric bill, owns 20-year-old south-facing roof, plans to stay 15+ years.
Budget: $20K-$30K net after incentives
Usage: Daily household + EV charging, high summer AC use
Why: Excellent sun exposure and high bills ensure 8-year ROI with 50% savings. Incentives drop cost to $17K; boosts home value. Real users report delight with bill freedom.
Budget-Conscious Renter
✗ NOYoung couple in apartment, $120/month bill, moves every 2 years, can't modify property.
Budget: Under $5K
Usage: Basic apartment use, no roof access
Why: No ownership means no install; short stay kills ROI. Better community solar or efficiency tweaks.
Consider instead: Portable solar generator for outages
Cloudy Climate Family
✗ NOPacific NW homeowners with $180 bill, heavily shaded roof, moderate income.
Budget: $15K-$25K
Usage: Year-round heating, inconsistent sun
Why: Low 3 sun hours/day yields poor 15+ year ROI; shading cuts output 30%. Prioritize insulation first.
Consider instead: Heat pump or efficiency audit
Eco-Enthusiast Off-Grider
✓ YESRural property owner wanting independence, high bill, good sun, open to batteries.
Budget: $30K+ with battery
Usage: Full home offset + backups
Why: Perfect for resilience; add battery for outages. Long-term savings outweigh cost.
Short-Term Flipper
✗ NOInvestor buying to renovate/resell in 3 years, average bill.
Budget: $20K
Usage: Temporary occupancy
Why: Won't recoup costs before sale; partial value add insufficient.
Consider instead: Cosmetic upgrades