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Best Makeup of 2025 - Expert Tested Reviews

Discover the top makeup products of 2025, tested by experts for flawless results!

Last updated: 11/16/2025
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Finding the Perfect Makeup for Your Needs in 2025
Choosing the right makeup is more than just a beauty decision—it’s about confidence, skin health, and personal expression. The wrong foundation can feel heavy or cause breakouts, while the perfect mascara can elevate your look instantly. With the beauty industry evolving rapidly, 2025 brings innovative formulas, sustainable packaging, and inclusive shade ranges. Whether you’re a makeup novice or a pro, navigating the endless options for the best foundation, lipstick, or eyeshadow can be overwhelming. That’s where we come in with our expertly curated list of the best makeup products of 2025, designed to help you find what suits your style and skin type.

What We Look For in Top Makeup Products
At Review Atlas, we prioritize quality, performance, and value when testing makeup. Key factors include longevity (does it last all day?), ease of application, skin compatibility (is it non-irritating?), and shade inclusivity. We also consider price points to ensure options for every budget, from drugstore steals to luxury splurges. Our team of beauty experts and dermatologists spent over 200 hours testing hundreds of 2025 releases from top brands like Fenty Beauty, MAC, and Maybelline. We applied products in real-world scenarios—think humid days, long work hours, and special events—to evaluate wear, finish, and comfort. With natural keyword integration for terms like 'best makeup 2025,' 'top foundation,' and 'long-lasting lipstick,' this guide is your go-to resource for informed beauty purchases. Trust us to help you glow with the best makeup picks this year!

Our Top Picks

Top Pick

Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation

Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation remains the gold standard in 2025 for a reason. With an expanded shade range of 50+ options, it caters to every skin tone. The lightweight, buildable formula delivers a soft-matte finish that controls oil without feeling cakey, lasting up to 12 hours even in humid conditions. Infused with climate-adaptive technology, it resists sweat and shine—perfect for all-day wear. Our testers loved its seamless blendability and medium-to-full coverage that hides imperfections flawlessly. Pros: Inclusive shades, long-wearing, transfer-resistant. Cons: May feel slightly drying for very dry skin types without a hydrating primer. If you’re searching for the best foundation of 2025, this iconic product is a must-try for a natural, airbrushed look.

Editor's Choice

Dior Backstage Face & Body Foundation

Dior Backstage Face & Body Foundation earns our Editor’s Choice for its luxurious versatility in 2025. Designed for both face and body, this high-end formula offers a natural, second-skin finish with buildable coverage. Available in 40 shades, it suits a wide range of skin tones and provides a radiant glow that lasts up to 24 hours. Waterproof and transfer-resistant, it’s ideal for events or photoshoots. Our testers raved about its hydrating feel—thanks to infused hyaluronic acid—and how it blurs imperfections effortlessly. Pros: Multi-use, long-lasting, hydrating finish. Cons: Premium price point may not suit all budgets. For those willing to splurge on the best luxury makeup of 2025, Dior delivers unmatched elegance and performance.

Budget Pick

Maybelline Fit Me Matte + Poreless Foundation

Maybelline Fit Me Matte + Poreless Foundation is our Budget Pick for 2025, proving that affordable makeup can rival high-end options. Priced under $10, it offers a matte finish that minimizes pores and controls shine for up to 10 hours. With 40 shades, it’s impressively inclusive for a drugstore product. The lightweight formula blends easily, providing medium coverage that feels breathable on the skin. Our testers noted its suitability for oily and combination skin types, though it may require a moisturizer for drier skin. Pros: Affordable, wide shade range, great for oily skin. Cons: Limited staying power in extreme humidity. For anyone seeking the best budget foundation of 2025, Maybelline’s Fit Me is a wallet-friendly winner.

Standard

MAC Studio Fix Fluid SPF 15 Foundation

MAC Studio Fix Fluid SPF 15 Foundation continues to impress in 2025 with its professional-grade performance. Offering a natural matte finish, this foundation provides buildable medium-to-full coverage that lasts up to 24 hours. Available in over 60 shades, it’s a go-to for diverse skin tones. The formula includes SPF 15 for added sun protection and controls oil effectively, making it ideal for long wear during events or photoshoots. Testers appreciated its smooth application and how it minimizes the appearance of pores. Pros: Long-wearing, vast shade range, SPF protection. Cons: Can feel heavy if over-applied. For a reliable, studio-quality foundation, MAC remains one of the best makeup choices this year.

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Urban Decay Naked Skin Weightless Ultra Definition Liquid Makeup

Urban Decay Naked Skin Weightless Ultra Definition Liquid Makeup is a standout for 2025, delivering a demi-matte finish that feels like you’re wearing nothing. This lightweight foundation offers buildable coverage, perfect for a natural everyday look or layered for more intensity. With 26 shades, it caters to a decent range of skin tones. Infused with peptides and hyaluronic acid, it hydrates while providing a smooth, even complexion. Our testers loved its blendability and how it doesn’t settle into fine lines. Pros: Feels weightless, hydrating, natural finish. Cons: Limited shade range compared to competitors. For a barely-there feel with solid coverage, this is one of the best makeup foundations of 2025.

Standard

Charlotte Tilbury Airbrush Flawless Longwear Foundation

Charlotte Tilbury Airbrush Flawless Longwear Foundation is a 2025 favorite for its full-coverage, airbrushed finish. Available in 44 shades, it’s designed to suit most skin tones while offering up to 16 hours of wear. The formula includes hydrating ingredients like hyaluronic acid and a ‘magic matrix’ of ingredients to blur imperfections and smooth skin texture. Our testers were impressed by its flawless application and how it resists creasing, even in humid conditions. Pros: Full coverage, long-lasting, hydrating. Cons: May feel heavy for minimalists. If you’re after a red-carpet-ready look, this ranks among the best makeup products of 2025 for a polished complexion.

Standard

L’Oréal Paris Infallible Fresh Wear Foundation

L’Oréal Paris Infallible Fresh Wear Foundation shines in 2025 as a drugstore gem with high-end performance. Offering up to 24 hours of wear, this breathable formula resists sweat, water, and transfer, making it ideal for busy days. Available in 40 shades, it provides medium-to-full coverage with a natural finish. Our testers loved its lightweight feel and SPF 25 protection, though it can settle into dry patches without proper moisturizing. Pros: Long-wearing, SPF included, affordable. Cons: Needs hydration for dry skin. For a durable, everyday foundation, L’Oréal offers one of the best makeup options under $15 this year.

Standard

Too Faced Born This Way Foundation

Too Faced Born This Way Foundation is a 2025 staple for those seeking a natural, radiant finish. With 35 shades, this medium-to-full coverage foundation mimics your skin’s natural glow thanks to hydrating ingredients like coconut water and hyaluronic acid. It blends effortlessly, concealing imperfections without looking heavy. Testers noted its dewy finish works best for normal to dry skin, though oily skin types may need a setting powder. Pros: Hydrating, natural glow, easy to blend. Cons: Less ideal for oily skin. For a fresh-faced look, this ranks among the best makeup foundations of 2025 for everyday wear.

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NARS Sheer Glow Foundation

NARS Sheer Glow Foundation continues to be a fan favorite in 2025 for its luminous, sheer-to-medium coverage. Available in 40 shades, it enhances your natural skin tone with a dewy finish that’s perfect for a ‘no-makeup’ makeup look. Infused with skincare benefits like vitamin C, it brightens and hydrates over time. Our testers appreciated its buildable nature and glowy effect, though it’s not the best for oily skin without setting. Pros: Dewy finish, skincare benefits, buildable. Cons: Limited longevity on oily skin. For a radiant complexion, NARS offers one of the best makeup products of 2025.

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Estée Lauder Double Wear Stay-in-Place Foundation

Estée Lauder Double Wear Stay-in-Place Foundation is a 2025 powerhouse for unbeatable staying power. Offering 24-hour wear, this full-coverage foundation resists heat, humidity, and transfer, making it ideal for long days or special occasions. With over 60 shades, it’s incredibly inclusive. The matte finish controls oil well, though it can feel heavy for some. Our testers loved its flawless coverage and durability but recommend a light hand for a natural look. Pros: Exceptional longevity, wide shade range, matte finish. Cons: Can feel thick if over-applied. For reliable, all-day wear, this is one of the best makeup foundations of 2025.

At a Glance: Quick Comparison

Compare key specs and features of all our recommendations side-by-side

ProductOur PickRatingPriceBest For
Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
Rank #1
Top PickN/ACheck price
Most users seeking best overall
Dior Backstage Face & Body Foundation
Rank #2
Editor's ChoiceN/ACheck price
Premium quality seekers
Maybelline Fit Me Matte + Poreless Foundation
Rank #3
Budget PickN/ACheck price
Value-conscious buyers
MAC Studio Fix Fluid SPF 15 Foundation
Rank #4
StandardN/ACheck price
Urban Decay Naked Skin Weightless Ultra Definition Liquid Makeup
Rank #5
StandardN/ACheck price
Charlotte Tilbury Airbrush Flawless Longwear Foundation
Rank #6
StandardN/ACheck price
L’Oréal Paris Infallible Fresh Wear Foundation
Rank #7
StandardN/ACheck price
Too Faced Born This Way Foundation
Rank #8
StandardN/ACheck price
NARS Sheer Glow Foundation
Rank #9
StandardN/ACheck price
Estée Lauder Double Wear Stay-in-Place Foundation
Rank #10
StandardN/ACheck price

About the Author

Review Atlas Team - Editorial Team

Expert reviewers testing hundreds of products annually.
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