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BestReviews rounded up the top Roku TV Cyber Monday deals of 2023.
Cyber Monday 2023 offers a prime opportunity to snag Roku TVs and streaming devices at steep discounts, making it easier than ever to upgrade your home entertainment setup without breaking the bank. Roku products stand out for their user-friendly interface, seamless integration with popular streaming services like Netflix, Hulu, and Disney+, and reliable performance for everything from binge-watching series to live sports. Choosing the right deal matters because not all Roku options are created equal—some prioritize affordability and basic functionality, while others deliver premium features like 4K HDR visuals and advanced audio. With prices ranging from $49 to $228, these deals can transform a standard living room into a smart entertainment hub, but picking the wrong one could mean settling for subpar picture quality or limited connectivity.
In this guide, we'll compare budget-friendly options, like the compact Roku Ultra LT streaming player at $49, against premium picks such as the 43-inch Roku Smart TV 2025 Select Series for $228, which offers 4K HDR on a larger screen. Budget approaches focus on value-packed players or smaller 1080p TVs ideal for secondary rooms, delivering essential streaming without extras. Premium choices, however, invest in higher resolution, better remotes, and bundles for primary viewing setups, ensuring future-proofing as content quality evolves.
Readers will learn key features to evaluate, such as resolution, audio support, and remote capabilities; budget breakdowns to match spending levels; performance-to-price sweet spots; and pitfalls to dodge. We'll dive into detailed reviews of five standout deals: the Roku Smart TV 2025 43-Inch Select Series 4K HDR TV ($228), the Roku 32-Inch Select Series Full HD Smart TV Bundle ($179.99), the Roku Smart TV 2025 32-Inch Select Series 1080p TV ($139.99), the Roku Ultra Ultimate Streaming Player ($79), and the Roku Ultra LT 2023 Streaming Player ($49). By the end, you'll have the insights to select a deal that fits your space, needs, and wallet, maximizing savings on Cyber Monday 2023. (Word count: 278)
Selecting the best Roku TV or streaming device during Cyber Monday 2023 requires balancing screen size, resolution, and features against your budget and usage. Roku's ecosystem excels in simplicity, with built-in access to over 500,000 movies and shows, but deals vary from full TVs to add-on players. Focus on how each fits your setup—whether upgrading an existing TV or buying a complete unit.
When evaluating these deals, prioritize these 5-7 specifics to ensure compatibility and satisfaction:
Resolution and Picture Quality: Look for 4K UHD (3840x2160 pixels) with HDR10+ support for vibrant colors and contrast, ideal for modern content. The 43-inch Roku Smart TV 2025 offers this, while 1080p models like the 32-inch Select Series suffice for smaller spaces but lack sharpness on larger screens.
Screen Size: Sizes range from 32 to 43 inches here. A 32-inch TV works for bedrooms or offices (viewing distance 4-6 feet), but 43 inches demands 5-7 feet for immersion. Streaming players like the Roku Ultra pair with any TV size, making them versatile.
Audio Capabilities: Dolby Audio or Atmos enhances sound depth. Bundles like the 32-inch Full HD Smart TV include this, but basic models may need external speakers. Players support pass-through for your TV's audio system.
Remote and Voice Control: Enhanced Voice Remotes with backlit buttons and Bluetooth (e.g., Roku Ultra) allow hands-free searching via Alexa or Google Assistant. Basic remotes on entry TVs lack these, limiting convenience.
Connectivity Options: Wi-Fi 6 for faster streaming, plus HDMI, Ethernet, and Bluetooth. The Roku Ultra LT includes an HDMI cable and Ethernet, reducing setup costs. Check for AUX ports in bundles for older devices.
Streaming Performance: Quad-core processors handle 4K smoothly without buffering. All listed products feature this, but premium players like the Ultra add quick-reboot tech for minimal downtime.
Bundled Extras: Some deals include protection plans, cables, or headphones. The 32-inch bundle with CPS 1-Year Protection and streaming kit adds value over standalone TVs.
With prices from $49 to $228, Roku Cyber Monday deals 2023 fall into three tiers, each offering distinct value.
Low Budget ($49-$80): Entry-level streaming players like the Roku Ultra LT ($49) and Roku Ultra ($79) are perfect for enhancing an existing TV. At this level, you get HD/4K support, voice remotes, and access to free/live TV channels without a full TV purchase. Ideal for cord-cutters saving over $100 compared to new TVs, but you'll need a compatible display.
Mid Budget ($140-$180): Compact TVs such as the Roku Smart TV 2025 32-inch 1080p ($139.99) and the 32-inch Full HD Bundle ($179.99) provide all-in-one solutions. These include Wi-Fi streaming, voice remotes, and Dolby Audio, delivering full HD for everyday use. The bundle adds cables and protection, justifying the slight premium for beginners.
Higher Budget ($200+): Larger screens like the 43-inch Roku Smart TV 2025 4K HDR ($228) step up to premium viewing with enhanced visuals and size. This tier suits main rooms, offering future-proof 4K for sports and movies, though it costs more upfront.
Across tiers, expect 4.5+ star ratings and Cyber Monday savings of 20-40% off MSRP, emphasizing value over luxury brands like Samsung.
The sweet spot lies in mid-tier options where performance punches above the price—around $140-$180 for noticeable upgrades without excess. The Roku Smart TV 2025 32-inch 1080p at $139.99 hits this mark: it delivers smooth 1080p streaming with voice controls at a fraction of 4K TV costs, outperforming basic players in integrated design while avoiding the 43-inch model's higher power draw and space needs. For pure performance, the Roku Ultra at $79 offers 4K HDR and Wi-Fi 6 on any TV, rivaling $200+ standalone TVs in speed but at half the price—ideal if you already own a display.
Budget players like the Ultra LT ($49) provide 80% of premium features (e.g., Dolby Vision) for casual viewers, but lag in remote ergonomics. Premium 4K TVs excel in detail but diminish returns if your internet isn't gigabit-speed. Overall, mid-range balances 1080p/4K access, low latency, and extras, yielding the best ROI for most households.
Steer clear of these pitfalls to maximize your Cyber Monday 2023 purchase:
Overlooking Resolution Needs: Buying a 1080p TV like the 32-inch Select Series for a large room leads to pixelation; match to viewing distance and content (e.g., opt for 4K if streaming 4K Netflix).
Ignoring Connectivity Gaps: Assuming Wi-Fi suffices—players without Ethernet (like basic remotes) buffer on weak signals; verify HDMI/Bluetooth for your setup.
Skipping Bundle Value: Passing on the 32-inch Full HD Bundle ($179.99) for a cheaper standalone ignores included cables and protection, adding $20-30 in hidden costs.
Forgetting Room Fit: A 43-inch TV overwhelms small spaces, causing eye strain; measure viewing area first.
Neglecting Software Updates: Older models (pre-2023) may lack Wi-Fi 6; stick to 2023/2025 releases for longevity and new app support.
Our top three picks cater to different users:
Roku Smart TV 2025 43-Inch Select Series 4K HDR ($228): Best for families or main rooms needing immersive 4K viewing. It outperforms smaller TVs in size and detail, ideal for sports enthusiasts.
Roku 32-Inch Select Series Full HD Smart TV Bundle ($179.99): Suited for budget-conscious beginners or secondary setups. The extras make it a complete package, better than non-bundled alternatives for new users.
Roku Ultra Ultimate Streaming Player ($79): Perfect for existing TV owners wanting premium 4K without buying a screen. Its advanced remote and features edge out the cheaper Ultra LT for tech-savvy streamers. (Word count: 712)
Roku TVs, like the 43-inch Smart TV 2025 Select Series or 32-inch models in these deals, are complete televisions with the Roku OS built into the firmware, providing an all-in-one solution for streaming without additional hardware. They include the screen, speakers, and smart features directly. In contrast, streaming players such as the Roku Ultra ($79) or Ultra LT ($49) are small devices that plug into any TV's HDMI port, turning a non-smart or older TV into a streaming powerhouse. Players offer more flexibility for upgrading existing setups and often include advanced connectivity like Ethernet, but they rely on your TV's display and audio quality. For Cyber Monday 2023, TVs suit buyers needing a full replacement, while players save money if you already have a decent screen—expect players to handle 4K HDR similarly but without integrated tuning for antennas.
Yes, these deals represent 25-50% savings off MSRP, based on historical Roku pricing. For instance, the 43-inch 4K TV at $228 is down from $300+, and the Ultra LT at $49 from $70. Ratings (4.5-4.6 stars) confirm reliability, with users noting improved voice remotes and fewer ads than competitors like Fire TV. However, verify stock on retailers like Amazon or Best Buy, as Cyber Monday flash sales end quickly. If you're not buying during the event, wait for Black Friday extensions, but these 2023/2025 models won't see deeper cuts until 2024 clearances. Factor in bundles: the 32-inch Full HD at $179.99 includes $30+ in extras, boosting value.
For spaces under 150 sq ft, the 32-inch options shine: the Roku Smart TV 2025 32-inch 1080p ($139.99) for a standalone TV or the Ultra LT player ($49) if pairing with an existing monitor. The 32-inch size fits viewing distances of 4-6 feet without overwhelming the room, and 1080p resolution keeps costs low while supporting streaming apps fluidly. Avoid the 43-inch model here—it's too large and draws more power (around 60W vs. 30W). Players like the Ultra add 4K if your display supports it, but for pure simplicity, the bundled 32-inch Full HD ($179.99) includes cables for easy setup. All handle local news and light entertainment well, with low latency under 1 second for app launches.
A minimum 5Mbps download speed is required for HD streaming, but 25Mbps+ is ideal for 4K on models like the 43-inch TV or Roku Ultra. Wi-Fi 6 in the Ultra ($79) handles congested networks better than the basic Wi-Fi 5 in 32-inch TVs, reducing buffering during peak hours. Ethernet ports on the Ultra LT and Ultra ensure stability for live





Compare key specs and features of all our recommendations side-by-side
| Product | Recommendation | Rating | Price |
|---|---|---|---|
![]() Roku Smart TV 2025 – 43-Inch Select Series, 4K HDR TV – RokuTV with Enhanced Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment TV only 43" Rank #1 | 🏆 Top Pick | 4.6 4.6 | |
![]() Roku 32-Inch Select Series Full HD Smart TV Bundle – 1080p LED Display, Dolby Audio, Compatible with Alexa, Voice Remote, Bluetooth Mode, w/AUX HDMI Cable, CPS 1-Year Protection Plan + Streaming kit 32 Inches Rank #2 | 4.6 4.6 | ||
![]() Roku Smart TV 2025 – 32-Inch Select Series, 1080p Full HD TV – Roku TV with Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment 32" 1080p Rank #3 | — | 4.5 4.5 | |
![]() Roku Ultra - Ultimate Streaming Player - 4K Streaming Device for TV with HDR10+, Dolby Vision & Atmos - Bluetooth & Wi-Fi 6- Rechargeable Voice Remote Pro with Backlit Buttons - Free & Live TV Ultra 2024 Rank #4 | — | 4.5 4.5 | |
![]() Roku Ultra LT (2023) HD/4K/HDR Dolby Vision Quad-Core Streaming Player with HDMI Cable, Headphones, Voice Remote w/ Private Listening, Ethernet Rank #5 | 💰 Budget Pick | 4.6 4.6 |