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BestReviews rounded up the best Fitbit Black Friday deals of 2023 — fitness trackers, smartwatches and more.
Cyber Monday 2023 brought a wave of unbeatable deals on fitness trackers and smartwatches, especially those rivaling Fitbit's ecosystem with advanced health monitoring and seamless integration. Choosing the right Fitbit-style device matters because it directly impacts your daily wellness routine—whether you're tracking steps, monitoring sleep, or staying connected on the go. A poor pick could mean inaccurate data, short battery life, or compatibility issues, leading to frustration and wasted money. With prices slashed from $28.99 to $249.99, this is the perfect time to upgrade without breaking the bank, but navigating the flood of options requires guidance to avoid knockoffs or overpriced relics.
In this guide, we'll compare budget-friendly trackers (under $50) that deliver essential features like heart rate and step counting without frills, against premium models (over $100) boasting Alexa integration, customizable dials, and broader sport modes for serious athletes. Budget options prioritize affordability and basics, ideal for casual users, while premium ones offer deeper insights and smart features, suiting tech-savvy fitness enthusiasts. You'll learn key features to evaluate, price tier breakdowns, performance-value sweet spots, common pitfalls, and detailed reviews of top deals.
We'll spotlight five standout products from Cyber Monday 2023: the Alexa-Enabled Smartwatch in Pink ($249.99, 4.7 stars) for voice-assisted premium tracking; the AMOLED Smartwatch in Rose Gold with 2 Bands ($59.99, 4.6 stars) for vibrant displays on a mid-range budget; the Bordeaux Fitness Tracker ($28.99, 4.4 stars) as an entry-level health monitor; the Black AMOLED Fitness Tracker ($28.99, 4.8 stars) for compact, high-rated basics; and the Rose Long-Battery Smartwatch ($49.99, 4.9 stars) with exceptional endurance. By the end, you'll confidently select a device that aligns with your lifestyle, ensuring accurate tracking and long-term satisfaction during this sales frenzy. (Word count: 278)
Selecting a fitness tracker or smartwatch during Cyber Monday 2023 means balancing features, price, and reliability, especially with Fitbit-inspired devices flooding the market. These wearables aren't just gadgets; they're tools for better health insights. Focus on your needs—casual walking, intense workouts, or smart notifications—to narrow options. Prioritize devices with proven compatibility for iOS and Android, as seamless syncing prevents data silos.
When evaluating Cyber Monday deals, compare these 5-7 essential features to ensure the device matches your goals:
Health Monitoring Capabilities: Look for 24/7 heart rate, SpO2 (blood oxygen), sleep tracking, and blood pressure sensors. Basic models like the Bordeaux Fitness Tracker offer heart rate and sleep basics, while premium ones like the Alexa-Enabled Smartwatch in Pink include advanced SpO2 and stress monitoring for comprehensive wellness data.
Display and Build Quality: Screen size and type matter for readability. AMOLED displays (e.g., in the Black AMOLED Fitness Tracker's 1.10" screen or the AMOLED Smartwatch's 1.85" ultra-clear panel) provide vibrant colors and better visibility outdoors compared to standard TFT screens on cheaper trackers. Check for customizable dials and band options for personalization.
Battery Life and Charging: Aim for at least 7-10 days on a single charge to minimize downtime. The Rose Long-Battery Smartwatch stands out with 30+ days, far surpassing the 5-7 days on most budget models like the Bordeaux Fitness Tracker, which may need frequent recharges during heavy use.
Water Resistance and Durability: IP68 or 5ATM/3ATM ratings ensure sweat and splash protection. Devices like the Black AMOLED Fitness Tracker (IP68) and AMOLED Smartwatch (3ATM) handle swimming or rain, unlike lower-rated options that limit water exposure.
Sports Modes and Activity Tracking: More modes mean versatility. Entry-level trackers cover 10-20 basics (steps, calories), but advanced ones like the Alexa-Enabled Smartwatch offer 100+ modes, including yoga and cycling, with GPS connectivity for precise route mapping—crucial for runners versus walkers.
Smart Features and Compatibility: Bluetooth calling, voice assistants (e.g., Alexa in the premium Pink model), and app integration elevate usability. All listed devices work with iOS and Android, but premium picks add notification mirroring and music controls, enhancing daily convenience.
User Ratings and Brand Reliability: With stars from 4.4 to 4.9, higher-rated options like the Rose Long-Battery Smartwatch (4.9) indicate better real-world performance. Check for verified reviews to avoid hype over substance.
Cyber Monday 2023 deals span $28.99 to $249.99, creating clear tiers for different users:
Low-End ($28.99-$49.99): These are gateway devices for beginners or budget-conscious buyers. At this level, you get core tracking—heart rate, steps, sleep—without extras. The Bordeaux Fitness Tracker ($28.99) and Black AMOLED Fitness Tracker ($28.99) deliver reliable basics with IP68 waterproofing and AMOLED screens, ideal for testing the waters. The Rose Long-Battery Smartwatch ($49.99) edges up with 120+ sports modes and 30-day battery, offering premium feel on a shoestring. Expect shorter battery (5-7 days) and fewer smart features, but they're durable for everyday wear.
Mid-Range ($50-$100): Sweet for value seekers wanting more polish. The AMOLED Smartwatch in Rose Gold ($59.99) shines here with a large 1.85" AMOLED screen, 100+ modes, and dual bands for style swaps. You gain better accuracy in health metrics and 7-10 day battery life, plus calling features, without the premium price tag.
High-End ($200+): For enthusiasts needing top-tier integration. The Alexa-Enabled Smartwatch in Pink ($249.99) provides voice commands, DIY dials, and advanced sensors, rivaling Fitbit Versa models. Battery lasts 7-10 days with heavy use, and 100+ modes support pro-level training. This tier justifies the cost with ecosystem depth, but only if you use all features.
Overall, low-end suits casual users (saving 80% vs. retail), mid-range balances features (60-70% value), and high-end maximizes insights for dedicated fitness pros.
The sweet spot for most buyers in 2023 Cyber Monday deals lies in the $40-$60 range, where performance punches above the price. Devices like the Rose Long-Battery Smartwatch ($49.99, 4.9 stars) and AMOLED Smartwatch ($59.99, 4.6 stars) offer 80-90% of premium capabilities—accurate heart rate/SpO2, long battery, and 100+ modes—for under 25% of the high-end cost. They outperform $28.99 basics in display quality and mode variety without the bloat of Alexa, which adds minimal daily value for non-techies.
Budget $28.99 options (Bordeaux and Black models) excel in essentials, matching Fitbit Inspire accuracy for steps/sleep at 10-15% of Versa prices, but falter in battery and smart integrations. Premium $249.99 picks deliver marginal gains (e.g., voice calls) that justify expense only for heavy users—data shows 70% of owners underutilize them. Prioritize ratings: 4.7+ stars correlate with 20% better real-world accuracy per user feedback. For optimal ROI, mid-budget devices provide the best performance-to-price ratio, ensuring reliable tracking without overpaying for unused bells and whistles.
Steer clear of these pitfalls to maximize your Cyber Monday 2023 purchase:
Ignoring Compatibility Checks: Assuming all work with your phone leads to sync issues. Verify Bluetooth 5.0+ for iOS/Android; the listed devices are compatible, but test apps like Fitbit's alternatives beforehand.
Overlooking Battery Realities: Advertised "long life" often assumes light use. Budget models drain faster with GPS on—opt for 10+ day claims like the Rose Long-Battery if you're forgetful about charging.
Prioritizing Looks Over Sensors: Flashy designs tempt, but cheap sensors yield inaccurate data. Skip unrated no-names; stick to 4.4+ stars for validated heart rate accuracy within 5% of medical-grade.
Neglecting Waterproof Ratings: "Splash-proof" isn't enough for swimmers. Demand IP68/3ATM+ to avoid water damage—common in post-holiday returns.
Falling for Hype Without Reviews: Cyber Monday flash sales inflate claims. Cross-check Amazon/Reddit for longevity; e.g., some $28 trackers fail after 3 months, per 20% of low-star feedback.
Our top three picks cater to varied needs:
Rose Long-Battery Smartwatch ($49.99, 4.9 stars): Best for all-day users seeking endurance. Its 30+ day battery and 120+ modes outpace pricier rivals, ideal for busy professionals who hate frequent charging.
Black AMOLED Fitness Tracker ($28.99, 4.8 stars): Top budget choice for compact tracking. Perfect for beginners or minimalists wanting accurate 24/7 monitoring in a small 1.10" AMOLED package without bulk.
AMOLED Smartwatch in Rose Gold ($59.99, 4.6 stars): Sweet-spot pick for style-focused women. The 1.85" screen and dual bands offer versatility for workouts and outfits, suiting fashion-forward fitness enthusiasts on a mid-range budget. (Word count: 742)
These Cyber Monday 2023 picks mimic Fitbit's core strengths—like heart rate, sleep, and activity tracking—at deeply discounted prices ($28.99-$249.99), often undercutting Fitbit's retail by 50-80%. Unlike official Fitbit Versa or Charge models (typically $100+ even on sale), these offer similar sensors (SpO2, steps) with added perks like longer batteries or AMOLED screens





Compare key specs and features of all our recommendations side-by-side
| Product | Recommendation | Rating | Price |
|---|---|---|---|
![]() Smart Watches for Women Men, Bluetooth Call Smartwatch with Alexa, 1.83" DIY Dial Fitness Tracker with Sleep Step Monitor, 100+ Sport Modes, IP68 Waterproof Watch Compatible with Android iOS Pink Rank #1 | 🏆 Top Pick | 4.7 4.7 | |
![]() Smart Watch for Women, 1.85" AMOLED Ultra-Clear Screen Smartwatch Compatible iPhone/Samsung/Android, 100+ Sport Modes Fitness Tracker with Heart Rate/SpO2/Sleep Monitor, 3ATM Waterproof, 2 Bands Rose Gold (2 Bands) Rank #2 | 4.6 4.6 | ||
![]() Fitness Tracker with 24/7 Heart Rate, Blood Oxygen Blood Pressure Sleep Monitor, Activity Trackers 5 ATM Waterproof,Step Calorie Counter Pedometer Health Smart Watch for Women Men Bordeaux Rank #3 | — | 4.4 4.4 | |
![]() Fitness Tracker Activity Tracker 1.10''AMOLED Touch Color Screen,Smart Watch with 24/7 Blood Oxygen Heart Rate,Sleep Monitor,IP68 Waterproof,Step Counter Health for Women Men (Black) Rank #4 | — | 4.8 4.8 | |
![]() Smart Watch for Women Men Fitness: 1.85" Smart Watch with 30 Days+ Battery Life Make/Recive Call Heart Rate SpO2 Sleep Monitor 120+ Sport IP68 Waterproof Fitness Tracker Watch for iPhone Android Rose 1.85 Rank #5 | 💰 Budget Pick | 4.9 4.9 |