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BestReviews rounded up the best electric toothbrush Black Friday deals of 2023.
Cyber Monday 2023 offers unbeatable deals on electric toothbrushes, making it an ideal time to upgrade your oral care routine without breaking the bank. With prices slashed across a wide range from budget-friendly options to premium models, selecting the right one can significantly improve your dental health by removing more plaque than manual brushing—studies from the Cochrane Collaboration show electric toothbrushes reduce plaque by up to 21% more effectively. However, not all deals are created equal; some prioritize affordability with basic features, while others deliver advanced tech like high vibrations per minute (VPM) and long battery life, justifying a higher spend for long-term value.
Budget options, like the Rtauys Electric Toothbrush at $15.49, focus on essentials: multiple modes, timers, and extra brush heads, ideal for casual users seeking an entry point without frills. Premium picks, such as the Metal Electric Toothbrush with UV Mode at $59.99, add innovations like UV sanitization and oscillation for deeper cleaning, appealing to those with specific dental needs or who value durability. The key tradeoff? Budget models may lack app integration or pressure sensors, but they often match mid-range performance for everyday use, especially with Cyber Monday discounts narrowing the gap.
This guide dives deep into the best deals, comparing the Rtauys Electric Toothbrush, Operan Electric Toothbrush, Metal Electric Toothbrush with UV Mode, and the two MIPOW Brush GO SlimPro i4 variants (Almonde and TropicVibe editions). You'll learn essential features to evaluate—like VPM motors, battery life, and included accessories—along with price tiers, performance breakdowns, and pitfalls to avoid. By the end, you'll have our top picks tailored to different users, plus detailed reviews and FAQs to make an informed purchase that fits your lifestyle and wallet during this 2023 sales frenzy. (Word count: 278)
Cyber Monday 2023 slashes prices on electric toothbrushes from $15.49 to $59.99, but choosing wisely means focusing on features that align with your oral health goals, usage habits, and budget. Prioritize models with proven tech like sonic vibrations (40,000+ VPM) over gimmicks, and check for deals that include extras like brush heads to maximize value.
Vibrations Per Minute (VPM) and Cleaning Technology: Look for at least 30,000 VPM for sonic cleaning, which pulses fluid between teeth for superior plaque removal compared to oscillating models (rotating heads). The Operan and Rtauys both hit 40,000-41,000 VPM, outperforming lower-end brushes that feel underpowered.
Brushing Modes: Entry-level brushes offer 3-5 modes (e.g., clean, sensitive, polish), allowing customization for gum health or whitening. The Metal Electric Toothbrush adds a UV sanitization mode, killing 99.9% of bacteria on heads, while MIPOW models stick to basics but include sensitive options for gentle use.
Battery Life and Charging: Aim for 30+ days per charge to avoid frequent recharges. The Rtauys and Metal models last 120 days on one charge, far exceeding the MIPOW's 60 days or Operan's 100 days. Fast charging (e.g., Operan's 6 hours) is a plus for travelers.
Included Accessories: Deals with 6-8 brush heads and travel cases add $20-30 in value. The Operan includes 6 heads and is IPX7 waterproof, while the MIPOW variants come with 2 heads but stylish ceramic docks for countertop appeal.
Timer and Sensors: A 2-minute built-in timer with 30-second quadrant pacing ensures ADA-recommended brushing. Pressure sensors (rare in budget deals) prevent over-brushing; none of these models have them, but the smart timers in Rtauys and Operan vibrate to signal intervals.
Waterproof Rating and Build Quality: IPX7 rating means full submersion safety for shower use. All listed models meet this, but the Metal's dust cover and premium materials suggest better longevity.
Replacement Head Costs: Factor in ongoing expenses—generic heads cost $5-10 for 4-pack vs. $20+ for branded. Models like Rtauys use affordable compatibles, reducing long-term costs.
Prices range from $15.49 to $59.99, dividing into tiers:
Low-End ($15-25): Basic sonic tech with essentials. The Rtauys at $15.49 delivers 41,000 VPM, 5 modes, 120-day battery, and 8 heads—exceptional value for beginners or families. You get reliable cleaning without extras, but build might feel plasticky.
Mid-Range ($25-35): Balanced features for most users. The Operan ($27.99) and MIPOW SlimPro i4 ($25.90) add fast charging or sleek designs. Expect 100+ day batteries, 4-6 heads, and better ergonomics, justifying the slight premium over budget for comfort and style.
High-End ($50+): Advanced features for enthusiasts. The Metal Electric Toothbrush ($59.99) includes UV mode and oscillation hybrid, plus 120-day battery and 6 heads. It's for those prioritizing hygiene innovations, though the price reflects fewer heads than budget rivals.
At Cyber Monday 2023, these tiers overlap in value—mid-range often wins for including travel cases without premium markups.
The sweet spot lies in mid-range deals like the Operan ($27.99), offering 40,000 VPM, 100-day battery, and 6 heads—matching premium cleaning at half the cost of the Metal model. Budget picks like Rtauys punch above their $15.49 weight with 120-day life and 8 heads, ideal if you value longevity over modes. Premium options shine in niche areas: Metal's UV kills germs better for immunocompromised users, but its N/A rating suggests unproven reliability. MIPOW's 5-star Almonde edition ($25.90) balances slim design and 60-day battery for portability, though shorter life reduces value vs. Operan. Overall, performance plateaus after 40,000 VPM; prioritize battery and heads for ROI—spending under $30 yields 80-90% of premium benefits.
Overlooking Replacement Head Compatibility: Many assume heads are universal, but Rtauys uses Sonicare-like fits, while Metal's may require proprietary ones costing $15+ each. Check long-term availability to avoid surprises.
Ignoring Battery Real-World Life: Advertised 100+ days often drop to 60-80 with heavy use. Test via reviews—the MIPOW's 60 days suits light brushers, but heavy users should opt for Rtauys' 120.
Falling for Gimmicks Over Core Tech: UV modes (Metal) sound advanced but lack evidence of superior cleaning vs. high-VPM sonics. Skip if you won't use it regularly.
Neglecting Waterproof Ratings: Budget models might claim IPX7 but fail in practice; all here are rated, but verify user photos for shower leaks.
Buying Without Considering Grip and Weight: Slim designs like MIPOW feel premium, but bulky ones (e.g., some budget) tire hands. Read ergonomics feedback for daily comfort.
Rtauys Electric Toothbrush ($15.49): Best for budget-conscious families or first-timers. Its 41,000 VPM, 120-day battery, and 8 heads deliver pro-level cleaning at rock-bottom price—ideal if you want max value without extras.
Operan Electric Toothbrush ($27.99): Top value pick for everyday adults. With 40,000 VPM, 5 modes, 100-day battery, and 6 heads, it's the sweet-spot performer for thorough cleaning and convenience.
MIPOW Brush GO SlimPro i4 (Almonde Edition, $25.90): Best for style-focused travelers. The ultra-sonic 3 modes, 60-day battery, and ceramic dock offer portable elegance with soft bristles—perfect for design-savvy users prioritizing aesthetics over modes. (Word count: 742)
Sonic models, like the Rtauys, Operan, and MIPOW Brush GO SlimPro i4, use high-frequency vibrations (30,000-41,000 VPM) to create fluid dynamics that clean between teeth and gums without physical contact—ideal for broad plaque removal and recommended by the ADA for reducing gingivitis by 11-21%. Oscillating-rotating brushes, such as the hybrid Metal Electric Toothbrush, physically rotate the head to scrub surfaces, excelling at tartar control but potentially harsher on sensitive gums. In 2023 deals, sonics dominate for their gentleness and battery efficiency; choose sonic for everyday use unless you have heavy buildup, where oscillation's targeted action shines. Neither is universally better—test based on dentist advice.
Advertised life varies: Rtauys and Metal claim 120 days, Operan 100, and MIPOW 60, but real-world use (2x daily, 2 minutes) often reduces this by 20-30% due to mode intensity or cold exposure. Lithium-ion batteries in these models degrade after 300-500 cycles (2-3 years), so avoid full discharges—charge when at 20%. For maintenance, store at room temperature and clean the base monthly. Cyber Monday picks like Operan with fast charging minimize downtime; if travel-heavy, prioritize MIPOW's dock for easy recharges. Replace the unit if runtime drops below 30 days consistently.
Yes, extras boost value—Rtauys' 8 heads cover 2 years (vs. $40+ buying separately), Operan's 6 last 18 months, while MIPOW's 2 suffice for 6 months at $25.90. Replace




Compare key specs and features of all our recommendations side-by-side
| Product | Recommendation | Rating | Price |
|---|---|---|---|
![]() Rtauys Electric Toothbrush for Adults, 8 Brush Heads & Travel Case,5 Modes with 2 Minutes Built in Smart Timer, One Charge for 120 Days, 41000 VPM Motor (Black) Black 1 Count (Pack of 1) Rank #1 | 🏆 Top Pick | 4.3 4.3 | |
![]() Operan Electric Toothbrush for Adults Sonic Rechargeable Toothbrush with Smart Timer 5 Modes 6 Brush Heads IPX7 Waterproof 40,000 VPM Motor 6 Hours Fast Charge for 100 Days (Black, 1Pack) Black 6 Brush Heads Rank #2 | 4.4 4.4 | ||
![]() Metal Electric Toothbrush with UV Mode, Vibration and Oscillation Electric Toothbrush for Adults, 6 Brush Heads & Travel Case & Dust Cover, 5 Modes & Built in Timer, One Charge Last 120 Day - Purple Rank #3 | — | N/A | |
![]() MIPOW Brush GO SlimPro i4 Electric Toothbrush Rechargeable Smart Ultra Sonic 3 Modes, Travel Case & Ceramic Dock, 60Day Battery Soft Bristles 2 Heads IPX7 Waterproof, Color-Almonde Edition Rank #4 | — | 5.0 5.0 |