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Discover top streaming devices that offer more features or better value than Roku Ultra.
People often seek alternatives to the Roku Ultra due to various reasons such as price sensitivity, specific feature requirements, or a preference for different ecosystems. When considering an alternative, it's important to evaluate factors like streaming quality, user interface, available apps, and compatibility with other smart home devices. In this guide, we present some of the best options on the market that cater to different needs and budgets. From budget-friendly options to premium devices, our top recommendations include devices like the Amazon Fire TV Cube, Apple TV 4K, and NVIDIA Shield TV Pro, each offering unique advantages and capabilities.

The Amazon Fire TV Cube is a powerful streaming device that integrates seamlessly with Alexa, offering hands-free voice control and speedy performance. It supports 4K HDR content with Dolby Vision and Dolby Atmos for a cinematic experience. Compared to the Roku Ultra, the Fire TV Cube excels in smart home integration, allowing users to control compatible devices effortlessly. This device is ideal for those deeply invested in the Amazon ecosystem and looking for a versatile streaming solution. Price range: $120-$150.
Key Difference: Integrates hands-free Alexa control for smart home management.
Price: Slightly more expensive than the Roku Ultra, but offers more smart home features.

The Apple TV 4K is perfect for users entrenched in the Apple ecosystem, offering seamless integration with other Apple devices and services. It supports high-quality 4K HDR content and features a sleek, user-friendly interface. The device also includes advanced gaming capabilities with Apple Arcade and supports Dolby Vision and Dolby Atmos. While it's more expensive than the Roku Ultra, the Apple TV 4K is the go-to choice for Apple enthusiasts and those seeking a premium streaming experience. Price range: $179-$199.
Key Difference: Offers superior integration with Apple ecosystem and services.
Price: Significantly more expensive than the Roku Ultra, justified by premium features.

The NVIDIA Shield TV Pro is the top choice for gamers and those seeking a versatile media streaming solution. It supports 4K HDR content and offers powerful gaming capabilities through GeForce NOW cloud gaming and local Android gaming. The device also features AI upscaling technology for improved video quality and supports smart home integration. Unlike the Roku Ultra, the Shield TV Pro is designed for users who want to combine streaming with high-performance gaming. Price range: $199-$220.
Key Difference: Designed with gamers in mind, featuring cloud and local gaming support.
Price: More expensive than the Roku Ultra, but provides advanced gaming features.

The Google Chromecast with Google TV offers an affordable entry into 4K streaming with a user-friendly interface. It integrates seamlessly with Google Assistant and supports HDR content. This device is perfect for users looking for a cost-effective alternative to the Roku Ultra without sacrificing quality. While it may not have all the advanced features of higher-end devices, it provides a solid streaming experience at a lower price point. Price range: $40-$50.
Key Difference: Provides a cost-effective streaming solution with Google Assistant integration.
Price: Much cheaper than the Roku Ultra, offering good value for basic streaming needs.

The Xiaomi Mi Box S is an excellent choice for international users seeking a versatile streaming device with global content support. It offers 4K HDR streaming and comes with Google Assistant built-in for easy voice control. The Mi Box S is particularly appealing for its wide range of apps and international streaming services, making it a great alternative to the Roku Ultra for users outside the U.S. Price range: $60-$80.
Key Difference: Offers strong support for international streaming services.
Price: Cheaper than the Roku Ultra, with a focus on global content accessibility.
Compare key specs and features of all our recommendations side-by-side
| Product | Recommendation | Rating | Price |
|---|---|---|---|
![]() Amazon Fire TV Cube, with AI-powered Fire TV Search, Hands-free streaming device with Alexa, Wi-Fi 6E, 4K Ultra HD Rank #1 | 4.5 4.5 | Check price | |
![]() Apple 2021 MacBook Pro (16.2-inch, M1 Pro chip with 10‑core CPU and 16‑core GPU, 16GB RAM, 512GB SSD) - Space Gray Apple M1 Pro Chip 512 GB Space Gray Rank #2 | 4.6 4.6 | ||
![]() NVIDIA SHIELD Android TV Pro Streaming Media Player; 4K HDR movies, live sports, Dolby Vision-Atmos, AI-enhanced upscaling, GeForce NOW cloud gaming, Google Assistant Built-In, Works with Alexa Rank #3 | 4.4 4.4 | Check price | |
![]() Google TV Streamer 4K - Fast Streaming Entertainment on Your TV with Voice Search Remote - Watch Movies, Shows, Live TV, and Netflix in 4K HDR - Smart Home Control - 32 GB of Storage - Porcelain Rank #4 | 4.4 4.4 | Check price | |
![]() Xiaomi Mi Box S Android TV with Google Assistant Remote Streaming Media Player - Chromecast Built-in - 4K HDR - Wi-Fi - 8 GB - Black Xiaomi TV box S Rank #5 | 4.5 4.5 |