Best Alternatives to LG OLED C3 77 inch in 2026

The Samsung S90D 77 inch QD-OLED TV builds on the C3's strengths with a quantum dot-enhanced OLED panel delivering deeper blacks, wider color gamut (over 100% DCI-P3), and peak brightness up to 1,400 nits—surpassing the C3's 800 nits for better HDR performance in bright rooms. It features four HDMI 2.1 ports with 144Hz support, VRR, and ALLM, making it a gaming powerhouse, plus Tizen OS for seamless smart features and anti-glare coating. Advantages over the LG C3 include superior motion handling via the NQ4 AI Gen2 processor, which upscales content more accurately, and no risk of burn-in thanks to advanced pixel shifting. It supports HDR10+ but skips Dolby Vision, a trade-off for Samsung loyalists. Limitations include slightly higher power consumption and a less intuitive remote. Best for versatile users wanting brighter OLED without ecosystem lock-in. Approximate price range: $2,500-$2,800.

Key Difference: The S90D's QD-OLED technology provides brighter highlights and more vibrant colors than the standard WOLED panel in the LG C3, making it ideal for mixed lighting environments.

Price: Similar price

The Sony Bravia 8 77 inch OLED (2024 successor to A80L) uses a WOLED panel with XR processor for cinematic accuracy, supporting Dolby Vision, IMAX Enhanced, and Acoustic Surface Audio+ (screen actuators for immersive sound). It hits 1,000 nits brightness, with superior upscaling and motion via XR Motion Clarity, reducing judder in films. Over the LG C3, it shines in color accuracy (calibrated for Hollywood standards) and Google TV integration for voice control. Advantages: Better built-in audio (50W vs. C3's 40W) and PS5 optimization with Auto HDR Tone Mapping; it's brighter than the C3 in XR mode. Limitations: Only two HDMI 2.1 ports (vs. C3's four), higher price, and no 144Hz (capped at 120Hz). Trade-offs suit purists over gamers. Best for movie enthusiasts and Sony ecosystem users seeking professional-grade processing. Approximate price range: $3,000-$3,500.

Key Difference: Sony's XR processor provides unmatched image processing and color fidelity, elevating movie watching beyond the C3's more generalist approach.

Price: $500 more expensive

The LG G4 77 inch OLED evoles the C3 with Micro Lens Array (MLA) tech for 1,500 nits brightness—nearly double the C3—while retaining perfect blacks and infinite contrast. It features four HDMI 2.1 ports at 144Hz, NVIDIA G-Sync, AMD FreeSync Premium, and webOS 24 with AI Picture Pro for dynamic optimization. Advantages over the C3: Brighter panel reduces burn-in worries for HUD-heavy games, faster 0.1ms response time, and Dolby Vision gaming support. The α11 AI processor enhances upscaling for 4K/120fps consoles. Trade-offs: Higher cost and slightly warmer color tuning; sound remains basic (60W). It's within the LG ecosystem, so seamless with soundbars. Best for serious gamers on PC/PS5 wanting peak OLED performance without switching brands. Approximate price range: $3,200-$3,600.

Key Difference: The G4's MLA technology boosts brightness significantly, making it superior for HDR gaming in various lighting compared to the standard C3 panel.

Price: $800 more expensive

The Samsung S95D 77 inch QD-OLED is a flagship with matte anti-glare screen, 1,600 nits brightness, and Infinite Black for theater-like contrast. It supports HDR10+ Adaptive, IMAX certification, and the NQ8 AI Gen2 processor for precise object-based upscaling. Key features: Slim One Connect box for cable management, 144Hz gaming, and Tizen with Multi-View. Versus the LG C3, it offers richer colors (quantum dots cover 90%+ Rec.2020) and better reflection handling for dark-room movie nights, plus superior audio with 70W 4.2.2 setup. Advantages: No light bleed, AI energy mode for efficiency. Limitations: Lacks Dolby Vision (uses HDR10+), and it's pricier; remote is minimalist. Ideal for cinephiles in home theaters wanting premium build and ecosystem integration. Approximate price range: $4,000-$4,500.

Key Difference: The S95D's matte finish and quantum dot layer minimize reflections and enhance color volume, providing a more immersive movie experience than the glossy C3.

Price: $1,500 more expensive

The Hisense 77 inch U8N Mini-LED shifts to VIDAA OS for a unique, ad-light experience, with 3,000+ dimming zones, 3,000 nits brightness, and Dolby Vision gaming. Specs include 144Hz panel, four HDMI 2.1, Hi-View Engine Pro for AI upscaling, and 2.1.2 Dolby Atmos sound (80W). Over the LG C3, it provides exceptional value with brighter, more vibrant images for sports/daytime use and lower input lag (13ms). Advantages: Cheaper, robust build with laser-tuned calibration, and ecosystem flexibility via Google Assistant/Alexa. Trade-offs: Softer blacks in absolute dark (some blooming), and VIDAA may feel less polished than webOS. No burn-in issues. Best for users ditching LG's webOS for a fresh, cost-effective alternative in smart homes. Approximate price range: $1,800-$2,200.

Key Difference: The U8N's VIDAA platform and higher brightness cater to users seeking a non-LG ecosystem with strong performance at a mid-range price.

Price: $500 cheaper

The Sony Bravia 9 77 inch Mini-LED targets luminosity with 3,000+ dimming zones, 4,000 nits peak brightness, and XR Backlight Master Drive for precise control. It features Google TV, Dolby Vision, four HDMI 2.1 at 120Hz, and Acoustic Multi-Audio (dimmers as speakers). Compared to the LG C3, it handles ambient light exceptionally (minimal glare), with superior motion and color via XR processor—ideal for living rooms. Advantages: Brighter than any OLED, PS5 features like Auto Calibration, and 70W sound. Trade-offs: Larger footprint, no 144Hz, and higher power draw; less contrast in pitch black. Best for daytime viewers or sports fans needing punchy visuals without OLED's dimness. Approximate price range: $3,500-$4,000.

Key Difference: With extreme brightness levels, the Bravia 9 excels in well-lit spaces where the C3's OLED panel might wash out.

Price: $1,000 more expensive