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Discover top-rated, eco-friendly, and budget-friendly toilet paper alternatives to Charmin Ultra Soft.
Many consumers seek alternatives to Charmin Ultra Soft due to varying factors such as price, environmental concerns, and personal preferences regarding texture and thickness. When searching for an alternative, it's essential to consider factors like ply count, softness, strength, and sustainability. Additionally, the cost-effectiveness of the product plays a significant role in decision-making. Our top recommendations include options that excel in these areas, offering a range of choices to suit different needs and budgets.
This guide highlights some of the best alternatives on the market, each chosen for their unique strengths. From budget-friendly options to premium choices, we've scoured expert reviews and consumer feedback to bring you the most comprehensive list of alternatives to Charmin Ultra Soft in 2025.

Seventh Generation 100% Recycled Extra Soft & Strong is an excellent choice for those who prioritize sustainability without sacrificing quality. Made from 100% recycled paper, this toilet paper is both soft and strong, offering a comparable experience to Charmin Ultra Soft. It's free from dyes, inks, and fragrances, making it ideal for those with sensitive skin. This option is perfect for eco-conscious consumers looking for a reliable and comfortable toilet paper. The price range is typically between $10-$15 for a 12-roll pack.
Key Difference: Made from 100% recycled materials, offering an eco-friendly alternative.
Price: Slightly cheaper than Charmin Ultra Soft, offering better value for eco-conscious consumers.

Cottonelle Ultra ComfortCare is a premium alternative that provides an ultra-soft and plush experience. With its CleanRipple texture, it offers a superior clean compared to regular toilet paper. This product is perfect for those who don't mind spending a bit more for luxury and comfort. It's available in various pack sizes, with prices typically ranging from $15-$20 for a 12-roll pack. The added comfort and quality make it a worthwhile investment for those seeking a high-end toilet paper experience.
Key Difference: Offers a luxury and plush experience with its CleanRipple texture.
Price: More expensive than Charmin Ultra Soft, justified by its premium quality and comfort.

For those on a tight budget, Scott 1000 Sheets Per Roll provides an economical choice without compromising on essential features. Each roll offers 1000 sheets, significantly reducing the frequency of replacements. While it may not match Charmin Ultra Soft in terms of plushness, it offers reliable strength and durability. This option is ideal for large families or those looking to save money on toilet paper. The price range is around $8-$12 for a 12-roll pack, making it one of the most affordable options on the market.
Key Difference: Offers 1000 sheets per roll, providing more value for money.
Price: Significantly cheaper than Charmin Ultra Soft, ideal for budget-conscious consumers.

Bamboo Toilet Paper by Who Gives A Crap is an exceptional choice for eco-friendly consumers. Made from 100% bamboo, this toilet paper is not only sustainable but also incredibly soft and strong. It's free from inks, dyes, and scents, making it suitable for sensitive skin. The brand also donates 50% of profits to build toilets in developing countries. This option is perfect for those who want to make a positive impact on the environment and society. The price range is typically between $20-$25 for a 24-roll pack.
Key Difference: Made from 100% bamboo, offering a sustainable and eco-friendly option.
Price: More expensive than Charmin Ultra Soft, justified by its eco-friendly and social impact.

Quilted Northern Ultra Plush offers a luxurious feel that rivals Charmin Ultra Soft. With its three-ply construction, it provides exceptional softness and strength. This toilet paper is perfect for those who prioritize a high-end bathroom experience. It's free from inks, dyes, and scents, making it suitable for all family members. The price range is around $15-$20 for a 12-roll pack, making it a premium option for those seeking the ultimate in comfort.
Key Difference: Three-ply construction for an ultra-luxurious feel.
Price: Comparable in price to Charmin Ultra Soft, offering a similar luxury experience.
Compare key specs and features of all our recommendations side-by-side
| Product | Recommendation | Rating | Price |
|---|---|---|---|
![]() Seventh Generation Toilet Paper Recycled Bath Tissue 4-Pack 100% Recycled Paper 2-ply without Chlorine Bleach 12 Rolls Rank #1 | 4.4 4.4 | ||
![]() Cottonelle Ultra Comfort Toilet Paper with Cushiony CleaningRipples Texture, Strong Bath Tissue, 24 Family Mega Rolls = 108 Regular Rolls (4 Packs of 6) Family Mega 296 sheet (Pack of 24) Rank #2 | 4.7 4.7 | Check price | |
![]() Good and Cheap: Eat Well on $4/Day Rank #3 | 4.4 4.4 | ||
![]() Who Gives A Crap 100% Bamboo Toilet Paper, 24 Rolls, 3 Ply, 330 Sheets, Long, Strong & Soft Toilet Tissue, Renewable, Tree Free Bathroom Tissue Made with Bamboo Fibers 24 roll (Pack of 1) Bamboo Rank #4 | 4.5 4.5 | ||
![]() Quilted Northern Ultra Plush Toilet Paper, 32 Mega Rolls = 128 Regular Rolls, 3X Thicker*, 3 Ply Soft Toilet Tissue 32 Mega Rolls (Pack of 1) Rank #5 | 4.7 4.7 |