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Discover top streaming devices offering better value, features, and performance.
People often seek alternatives to the Apple TV 4K due to its premium pricing, specific feature sets, or to escape the Apple ecosystem. When choosing an alternative, consider factors such as streaming quality, available apps, user interface, and integration with your existing devices. In this guide, we'll explore some of the top alternatives that offer competitive features and value, including the Roku Ultra, Amazon Fire TV Cube, and Nvidia Shield TV Pro among others.
Streaming devices vary widely in price and capabilities, and selecting the right one depends on your specific needs. Whether you're looking for the best overall performance, budget-friendly options, or specialized features like gaming or voice control, there's a suitable alternative out there. We've researched and compiled a list of the most compelling choices based on expert reviews and user feedback.
The Roku Ultra stands out as a versatile and powerful streaming device, offering 4K HDR streaming, Dolby Vision, and a user-friendly interface. It comes with a voice remote that includes a headphone jack for private listening. Compared to the Apple TV 4K, the Roku Ultra provides access to a broader range of streaming services and channels, making it an excellent choice for those who want flexibility without breaking the bank. It's ideal for users who prioritize content variety and ease of use. Price range: $99 - $119.
Key Difference: Roku Ultra offers a wider range of streaming services and channels.
Price: The Roku Ultra is typically $30 to $50 less than the Apple TV 4K.
The Amazon Fire TV Cube is renowned for its hands-free Alexa integration, allowing voice control without needing to pick up a remote. It supports 4K Ultra HD and HDR10+ playback, and features a powerful octa-core processor for smooth performance. While it's part of the Amazon ecosystem, it offers a wide range of apps and services. This device is perfect for users who value convenience and are already invested in Amazon's smart home setup. Price range: $119 - $139.
Key Difference: Hands-free Alexa voice control is a standout feature.
Price: The Amazon Fire TV Cube is priced similarly to the Apple TV 4K.
The Nvidia Shield TV Pro is a top-of-the-line streaming device that excels in both streaming and gaming. It supports 4K HDR streaming, Dolby Vision, and Dolby Atmos sound. It also runs on Android TV, offering access to Google Assistant and a vast app ecosystem. With built-in Plex media server capabilities and AI upscaling for video quality, it's perfect for tech enthusiasts and gamers looking for a high-end streaming solution. Price range: $199 - $219.
Key Difference: Features advanced gaming capabilities and AI upscaling.
Price: The Nvidia Shield TV Pro is more expensive than the Apple TV 4K.
The Google Chromecast with Google TV (4K) offers an affordable way to stream in 4K with HDR support. It runs on the Google TV platform, providing a personalized content recommendation system and easy access to Google Assistant. This device is ideal for those on a budget who still want to enjoy 4K streaming and a user-friendly interface. Price range: $49 - $59.
Key Difference: Affordable 4K streaming with a user-friendly interface.
Price: The Google Chromecast is significantly cheaper than the Apple TV 4K, saving you about $70 to $80.
The Xiaomi Mi Box S is a budget-friendly streaming device that runs on Android TV, offering access to a wide range of apps and services. It supports 4K HDR streaming and comes with a voice remote. While it may not have the same polish as higher-end devices, it's a solid choice for Android enthusiasts looking for an affordable streaming solution. Price range: $69 - $79.
Key Difference: Runs on Android TV, offering a wide range of apps for Android users.
Price: The Xiaomi Mi Box S is approximately $50 to $60 cheaper than the Apple TV 4K.
Compare key specs and features of all our recommendations side-by-side
| Product | Recommendation | Rating | Price |
|---|---|---|---|
 Roku Ultra - Ultimate Streaming Player - 4K Streaming Device for TV with HDR10+, Dolby Vision & Atmos - Bluetooth & Wi-Fi 6- Rechargeable Voice Remote Pro with Backlit Buttons - Free & Live TV Ultra 2024 Rank #1 | 4.5 4.5 | ||
 Amazon Fire TV Cube, with AI-powered Fire TV Search, Hands-free streaming device with Alexa, Wi-Fi 6E, 4K Ultra HD Rank #2 | 4.5 4.5 | Check price | |
 NVIDIA SHIELD Android TV Pro Streaming Media Player; 4K HDR movies, live sports, Dolby Vision-Atmos, AI-enhanced upscaling, GeForce NOW cloud gaming, Google Assistant Built-In, Works with Alexa Rank #3 | 4.4 4.4 | Check price | |
 Google TV Streamer 4K - Fast Streaming Entertainment on Your TV with Voice Search Remote - Watch Movies, Shows, Live TV, and Netflix in 4K HDR - Smart Home Control - 32 GB of Storage - Porcelain Rank #4 | 4.4 4.4 | Check price | |
Xiaomi TV Box S 3rd Gen - 4K UHD, Google TV, 32GB Memory, Dolby Vision & Atmos, WiFi 6, HDMI 2.1, Fast Streaming, Compact and Powerful Rank #5 | 4.5 4.5 |
